MJBiz Buyers Guide: Cannabis Retail - 18

MJBizDaily Buyers Guide Cannabis Retail
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DURABILITY, FLEXIBILITY
AND LIGHTING
Select durable materials when
choosing shelving, cabinets and
display cases for dispensaries.
" Fixtures are supporting an
environment that is going to sustain
a lot of wear and tear, so they really
need to be built to commercial
standards, " Marzarella said. " Sure, you
can buy something online, on Amazon
or through some other website. But
the residential versus the commercial
standards are different. "
Whether it's the materials or
the fixture hardware, all finishes
should be chosen with a dispensary
environment in mind. But flexibility is also important: even something as simple as shelving that
can adjust in height can give cannabis retailers many more options.
" You might want to place different products in different places in the store at different times, " said
Krista Raymer, co-founder of Vetrina Group, a Toronto-based cannabis consulting firm. " If we commit
to permanent shelving heights, then we might not be able to get that 14-inch bong in the case. "
Don't overlook display case lighting, Smith recommends. Lights that put out too much heat can
damage and dry out delicate flower or even melt edibles and other cannabis products. Plus the
proper color spectrum can make a big difference.
" We use LEDs in a color signature that is very appealing in retail, " Smith said. " It just makes
products look attractive. "
RETROFITTING AND STAYING ON BUDGET
Whether a dispensary owner is building all new customized display pieces, converting old ones or
working with modular systems, the best way to stay on budget is to have a realistic understanding
of infrastructure needs and costs from the beginning.
" While cheap is nice, cheap isn't always good, " Marzarella said. " And cheap isn't always going to last
you the duration of the life of your business. "
However, there are many more off-the-shelf, cannabis-specific display options available than even
a few years ago, such as custom design services and more budget-friendly, cannabis-specific preengineered
modular systems.
And while it might be tempting to save some dollars by retrofitting or reusing old infrastructure to
meet a new dispensary's workflow, it can be a challenge to capture brand elements and comply with
retail-related regulations.
" Where can you pull in your brand elements to be able to create consistency? " Marzarella asked.
" Understanding what is currently in the space as infrastructure, and if it is related to your
compliance opportunities or requirements, is going to be important. "
The proper color lighting spectrum can make a big difference in attracting
consumers. Courtesy of Seven Point Interiors
18
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MJBiz Buyers Guide: Cannabis Retail

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