MJBiz Buyers Guide: Retail Strategy 23 - 12

MJBizDaily Buyers Guide Retail Strategy
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Impulse items such as lighters and rolling papers can help increase basket sizes. Courtesy Photo by Hal Brown Photography
" Branded merchandise is also a way to help customers feel associated with your company-and
it is mutually beneficial, as these customers are also providing advertising everywhere they go, "
advises Drew Stuart, co-owner New Mexico-based dispensary chain High Desert Relief. " Proper
placement of the ancillary products-especially near the POS (point-of-sale) stations-is a good way
to move these. By offering these products, you are not making your customers go elsewhere to get
everything they need. "
Before carrying any new ancillary products, retailers should first consider potential regulatory issues.
" With all the rules regarding the products dispensaries can sell, I'd first say do so carefully
so that you are compliant, " advises Beatty of Josephine & Billie's. " We do well with branded
merchandise, but we must be sure that we are including our license numbers on everything as a
part of the design. "
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MJBiz Buyers Guide: Retail Strategy 23

Table of Contents for the Digital Edition of MJBiz Buyers Guide: Retail Strategy 23

MJBiz Buyers Guide: Retail Strategy 23 - 1
MJBiz Buyers Guide: Retail Strategy 23 - 2
MJBiz Buyers Guide: Retail Strategy 23 - 3
MJBiz Buyers Guide: Retail Strategy 23 - 4
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