MJBiz Buyers Guide: Retail Strategy 23 - 13
MJBizDaily Buyers Guide Retail Strategy
mjbizdaily.com
Creating a stellar onboarding program can differentiate your business from competitors. Photo by Christa Madrid
ASSEMBLING THE TEAM AND IMPROVING
EMPLOYEE RETENTION
Cannabis retail employees are the No. 1 asset for any marijuana store or dispensary businesses.
A well-trained staff comprised of passionate and knowledgeable individuals can improve customers'
shopping experience and drive profitability.
" Fostering the best shopping experience possible and improving sales and customer retention
comes down to a dispensary's staff, " says Dennis Curran, chief operating officer at New York-based
multistate operator Acreage Holdings. " What sets a store apart is the experience with the staff and
trust in their products. In cannabis, customers cannot window shop or try things out in the store, so
it is key that staff can sell the product and inspire confidence in its quality. "
According to the MJBiz Factbook, the retail sector accounts for most cannabis jobs. Non-vertically
integrated retail stores can have as many as 60 people on staff, while vertically integrated retailers
can have up to 150 per location.
Assembling and maintaining a top cannabis retail team begins before the first hire and continues
well after employees start working.
" Your employee experience should be thought out with the same care as your customer
experience, " advises Crystal Millican, vice president of retail and marketing at cultivation, lifestyle
and retail brand Cookies. " Your hiring, onboarding, training and performance-management process
can absolutely differentiate you from your competitors. "
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MJBiz Buyers Guide: Retail Strategy 23
Table of Contents for the Digital Edition of MJBiz Buyers Guide: Retail Strategy 23
MJBiz Buyers Guide: Retail Strategy 23 - 1
MJBiz Buyers Guide: Retail Strategy 23 - 2
MJBiz Buyers Guide: Retail Strategy 23 - 3
MJBiz Buyers Guide: Retail Strategy 23 - 4
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