MJBiz Buyers Guide: Retail Strategy 23 - 25
MJBizDaily Buyers Guide Retail Strategy
mjbizdaily.com
Partnerships and product drops
" If you and your community are into supporting local growers, seek out
partnerships with local cultivators and brands. If you care about cannabis
industry equity, seek out women and BIPOC-owned brands to hero on your
shelves. Build out a joint marketing plan with your featured partner, plan out
the hype and then create an experience your customers won't forget on the
day of the drop. "
- Crystal Millican, Cookies
" As a retailer, you often can learn about the community you are joining right
when you begin the permitting process. From community meetings to public
hearings, you will be hearing what is important directly from the people-
this allows a retailer to learn more about what they can do to support the
community through volunteer efforts or potential partnerships with local
organizations. "
- Frank Perullo, Ascend Wellness Holdings
" Collaborations are key! I hope we'll do more in the future. Customers love
seasonal/limited-addition items-even more when they get to collect it. We
look for like-minded brands and collaborate with them. "
- Lilach Mazor Power, Giving Tree Dispensary
" Team up with fitness centers or workout studios. Offer their members/
customers a special discount. Reach out to other wellness businesses for
referrals. There are many ways for the retail stores to develop partnerships
with other businesses. "
- Weiwei Fellman, Kota Botanics
" We make sure that we're getting fresh products, exclusive drops and
working with brands that have the goal of getting the product into the
consumers' hands (and) not just selling into a dispensary, (where) it sits on
the shelf for months. We want partners willing to do activations/posts/ad
play that actively engages our customer base. "
- Whitney Beatty, Josephine & Billie's
25
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MJBiz Buyers Guide: Retail Strategy 23
Table of Contents for the Digital Edition of MJBiz Buyers Guide: Retail Strategy 23
MJBiz Buyers Guide: Retail Strategy 23 - 1
MJBiz Buyers Guide: Retail Strategy 23 - 2
MJBiz Buyers Guide: Retail Strategy 23 - 3
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