MJBiz Buyers Guide: Retail Strategy 23 - 8

MJBizDaily Buyers Guide Retail Strategy
mjbizdaily.com
Non-cannabis items such as branded clothing can serve as advertisements for the retail business. Photo courtesy of Cookies
Another strategy for developing a good inventory plan is to consider how a business' product listing
will differ from its competitors.
Offering products that aren't being sold in a store down the street can help attract and retain
customers who may be seeking variety or a specific, hard-to-find brand.
" We found that a great opportunity for us is to think outside the box by checking out our nearest
competitors and making sure we are offering some products that are not on their shelves, " says
Whitney Beatty, CEO of Los Angeles-based dispensary Josephine & Billie's.
Beatty's retail strategy includes stocking shelves with products produced by historically
marginalized entrepreneurs including Black and brown women and members of the LGBTQIA+
community after noticing the lack of diverse brands in other stores.
" We were able to stock products pointed toward women that were harder to find elsewhere, " she adds.
BUILDING CUSTOMER PROFILES
Retail brands should invest time into learning who their target customers are and the reasons they
use cannabis.
Understanding the consumer-spending habits, cultural background, income level and lifestyle
interests-allows brands to curate their product offerings for the best chance at sales and
shopper retention.
8
Copyright 2023, MJBizDaily, a division of Emerald X, LLC. You may NOT copy this report, or make public the data and facts contained herein, in part or in whole.
For more copies or editorial permissions, contact CustomerService@MJBizDaily.com or call 720.213.5992 ext. 1.

http://www.mjbizdaily.com

MJBiz Buyers Guide: Retail Strategy 23

Table of Contents for the Digital Edition of MJBiz Buyers Guide: Retail Strategy 23

MJBiz Buyers Guide: Retail Strategy 23 - 1
MJBiz Buyers Guide: Retail Strategy 23 - 2
MJBiz Buyers Guide: Retail Strategy 23 - 3
MJBiz Buyers Guide: Retail Strategy 23 - 4
MJBiz Buyers Guide: Retail Strategy 23 - 5
MJBiz Buyers Guide: Retail Strategy 23 - 6
MJBiz Buyers Guide: Retail Strategy 23 - 7
MJBiz Buyers Guide: Retail Strategy 23 - 8
MJBiz Buyers Guide: Retail Strategy 23 - 9
MJBiz Buyers Guide: Retail Strategy 23 - 10
MJBiz Buyers Guide: Retail Strategy 23 - 11
MJBiz Buyers Guide: Retail Strategy 23 - 12
MJBiz Buyers Guide: Retail Strategy 23 - 13
MJBiz Buyers Guide: Retail Strategy 23 - 14
MJBiz Buyers Guide: Retail Strategy 23 - 15
MJBiz Buyers Guide: Retail Strategy 23 - 16
MJBiz Buyers Guide: Retail Strategy 23 - 17
MJBiz Buyers Guide: Retail Strategy 23 - 18
MJBiz Buyers Guide: Retail Strategy 23 - 19
MJBiz Buyers Guide: Retail Strategy 23 - 20
MJBiz Buyers Guide: Retail Strategy 23 - 21
MJBiz Buyers Guide: Retail Strategy 23 - 22
MJBiz Buyers Guide: Retail Strategy 23 - 23
MJBiz Buyers Guide: Retail Strategy 23 - 24
MJBiz Buyers Guide: Retail Strategy 23 - 25
MJBiz Buyers Guide: Retail Strategy 23 - 26
MJBiz Buyers Guide: Retail Strategy 23 - 27
MJBiz Buyers Guide: Retail Strategy 23 - 28
MJBiz Buyers Guide: Retail Strategy 23 - 29
MJBiz Buyers Guide: Retail Strategy 23 - 30
MJBiz Buyers Guide: Retail Strategy 23 - 31
MJBiz Buyers Guide: Retail Strategy 23 - 32
MJBiz Buyers Guide: Retail Strategy 23 - 33
MJBiz Buyers Guide: Retail Strategy 23 - 34
MJBiz Buyers Guide: Retail Strategy 23 - 35
https://www.nxtbook.com/emerald/MJBizMag/20241112
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-september-october-2024
https://www.nxtbook.com/emerald/MJBizMag/20240708
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-may-june-2024
https://www.nxtbook.com/emerald/MJBizMag/20240304
https://www.nxtbook.com/emerald/MJBizMag/20240102
https://www.nxtbook.com/emerald/MJBizMag/20231112
https://www.nxtbook.com/emerald/MJBizMag/202310
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-packaging-23
https://www.nxtbook.com/emerald/MJBizMag/202309
https://www.nxtbook.com/emerald/MJBizMag/202308
https://www.nxtbook.com/emerald/MJBizMag/202307
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-april-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-retail-strategy-23
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-lighting-23
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2022
https://www.nxtbook.com/emerald/MJBizMag/202210
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-sustainability
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-retail
https://www.nxtbook.com/emerald/MJBizMag/202204
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-security
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag
https://www.nxtbook.com/emerald/MJBizMag/202208
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2022
https://www.nxtbook.com/emerald/MJBizMag/2022-buyers-guide-indoor-grow
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-packaging-automation-buyers-guide-january-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-october-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmagazine-september-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmagazine-september-2021-lighting-buyers-guide
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-august-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-april-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-october-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-september-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-august-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2020
https://www.nxtbookmedia.com