MJBiz - September/October 2024 - 54

INDUSTRY PLAYERS
company, appointed David
Loop, a former CEO of VidaCann,
to Planet 13's board of directors.
Loop has spent his entire
career in the horticulture
industry, according to a Planet
13 news release. As CEO of Loop
Nursery, he played a pivotal
role in the company's expansion
to supermarkets across the
southeastern U.S.
Loop was nominated to join
the board of directors of Planet
13 as part of the acquisition of
VidaCann. Concurrently, Lee
Fraser will step down from the
board of directors to focus on
his role as chief administrative
officer of Planet 13.
Growing Nevada Brand
Selects Retail Executive
Deep Roots Harvest, a marijuana
company in Nevada, hired
veteran cannabis retail executive
Pedro Fonseca as senior
director of retail operations.
Fonseca will oversee all aspects
of Deep Roots Harvest's retail
operations, including retail
business strategies, product mix
and selection as well as vendor
relationships. He will work
from the company's Las Vegas
headquarters and report to Chief
Operating Officer Jon Marshall.
Before joining Deep Roots
Harvest, Fonseca served as senior
director of retail and supply
chain for StateHouse, a vertically
integrated operator with cannabis
licenses covering cultivation,
manufacturing, distribution and
retail. At StateHouse, Fonseca
managed a team of more than
200 budtenders and store managers
as well as inventory and
cash-management staff.
Fonseca started his career in
retail at Whole Foods Market
in 1992, eventually becoming
the company's executive vice
president of operations before
Amazon acquired the grocery
retail chain for $13.7 billion in
2017.
RIV Capital Bolsters Retail
With Addition of Vautrin
RIV Capital, a
cannabisfocused
acquisition
and
investment
firm, and
Cansortium,
a vertically
integrated, marijuana multistate
operator under the Fluent
brand, recently acquired by RIV,
appointed David Vautrin as
chief retail officer.
Vautrin joined New York-based
Harbour Community as an
investor and active operating
partner in 2022. Over the next
18 months, Harbour and its
license partners secured permits
and opened three retail locations
in New York City.
Previously, Vautrin was
David Vautrin
instrumental in launching
CannaRoyalty, which operated
in California as Origin House, a
vertically integrated operator
that was acquired by Cresco Labs
in 2020.
Motif Labs Appoints
Chief Financial Officer
Ontario, Canada-based brand
business Motif Labs appointed
Jason Macintosh as the
company's first chief financial
officer and Mohsin Iqbal as
senior director of sales, finance
and insights.
Mario Naric, founder and
CEO of Motif, said that, " with
the appointments of Jason and
Mohsin, we are elevating how we
manage costs and cash flow and
bolstering our sales insights and
analytics. "
54 September-October 2024 | MJBizMagazine
Macintosh is a certified public
accountant who for the past
seven years has run his own
accounting firm. He also spent
11 years as corporate controller
of Labrador Iron Mines and
almost four years as CFO at
Moneta Gold.
Iqbal joins Motif from British
American Tobacco, where he
spent three years as a regional
general manager in the Asia
Pacific Region and, later, the
Americas and Africa Region. He
also spent three years as sales
effectiveness and digital enablement
manager with Corteva
Agriscience and more than three
years as a marketing executive
with The Coca-Cola Co. in Turkey.
Cannabis Tech Company
Adds Operations Pro
San Diego-based Proteus420,
a cannabis tech company that
makes online enterprise resource
planning systems for cannabis
businesses, hired Chelsea
Mulligan to strengthen its
operations and compliance team.
Mulligan is the founder and
CEO of Phoenix cannabis compliance
consultancy Seche Strategies.
She is also the co-founder
and former chief operations
officer of Open Dor Dispensaries,
a cannabis retail franchise that
she left in December 2023.
She also spent two years as
operations manager with Hana
Dispensaries in Phoenix, two
years as marketing manager at
Bloom Dispensary in Phoenix and
held various posts at Foundation
of Cannabis Unified Standards,
a not-for-profit standardsadvocacy
group.
Hired or promoted someone for a
senior-level position? Send a news
release or general information to
magazine@mjbizdaily.com.
MJBiz - September/October 2024

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