FIVE QUESTIONS What does this change in Twitter's policy mean more broadly for cannabis marketing and advertising? To me, it's a clear indication of the normalization of cannabis as a consumer packaged good-and one that is moving toward more mainstream acceptance. By being able to open advertising-again, with the appropriate laws and the appropriate rules and regulations in mind-it is continuing to knock down the door around normalization of (cannabis) and how we talk about it, how we market it and its place in society, similar to alcohol. It is definitely a big step forward in that conversation and a recognition that we're heading toward a longer term future of federal legalization. Do you think there's a chance that other social media platforms, such as Facebook and Instagram's parent company Meta, might jump on the bandwagon? I think there's always a chance that they will follow suit, because now industry advertising dollars are going to go where they're allowed. And if Twitter is allowing it, folks Trulieve launched its first Twitter-based cannabis advertising campaign on Feb. 15. are going to pay attention. I think they will pay attention to it. We'll see what they do. This interview was edited for length and clarity. It's no longer taboo, it's no longer completely in the shadows anymore. And it's a major step to see it from one of the big social media platforms like Twitter. Solomon Israel is a reporter for MJBizDaily. Reach him at solomon. israel@mjbizdaily.com. Not Corners Lowering operational costs Doesn't require sacrificing quality. The cannabis market is becoming more competitive. Your key to staying profitable is a grow room environment designed by the best in the business. We'll work with you to curate an HVAC system built specifically for your needs so that you don't have to over-pay. Get the engineering and equipment meant for indoor ag today. 303.993.5271 | www.surna.com Scan to Learn More