PRODUCT MANAGEMENT Because diversion is law enforcement's biggest concern with the legal marijuana market, licensed business owners should focus security efforts on product management. According to Gallo, 70% to 80% of all product losses at cannabis businesses are internal. Therefore, business owners should focus on measures that will restrict product access within the store, such as access-control systems, cameras and safes. " You need good inventory control, " according to Anthony Vanderhorst, security specialist for Florida-based multistate operator Jushi Holdings. A big technology in inventory control is already mandatory in most states: seed-to-sale tracking. " Beyond seed-to-sale, you need something deeper that checks products when they're going out and being received, " Gallo said. " There have to be people counting at all ends. " Inventory control is the top way for cannabis companies to identify product theft. Photo by Andrew Long mjbizdaily.com | April 2023 33http://www.mjbizdaily.com