February TABLEOFCONTENTS Marijuana Business Magazine February 2021 * Volume 8 * Issue 2 L38 54 SPAC TO SQUARE ONE Partnering with an acquisition company can expedite going public, but both sides will need to do their homework. 62 DROP IT LIKE IT'S HOT Cannabis companies use product drops to build hype around new items. $12.95 IMITING YOUR LIABILITY Cannabis executives can take a variety of steps to shield their companies from lawsuits-potentially saving millions in the process 8 From the Editor 10 Five Questions With Lara DeCaro 12 Hemp Notebook 14 Trends & Hot Topics 16 Company News 22 Industry Developments 68 Best Practices in Retail 70 Industry Players 74 Insights for cannabis executives, investors & entrepreneurs VOL 8 * ISSUE 2 * February 2021 Our Advertisers Limiting Your Liability Cannabis executives can take a variety of steps to shield their companies from lawsuits-potentially saving millions in the process + Going Public Using a SPAC Vehicle Choosing the Best Retail Location Building Consumer Intrigue With Product Drops On Our Cover Marijuana companies are in a precarious legal position due to the federal illegality of high-THC cannabis. Learn how to shield your business starting on page 38. The Shryne Groupʼs Brian Mitchell shares his philosophy on retail locations, such as this downtown Los Angeles Stiiizy store, on page 68. Courtesy Photo 4 Marijuana Business Magazine | February 2021 DEPARTMENTS FEATURES