MJBizMag February 2022 - 13

FIVE QUESTIONS
little bit more to a wellness-type
customer.
We see a lot of CBN in the edibles
category as well as ingestibles
like tinctures and capsules. CBN,
especially, is seen as more of a
wellness-type cannabinoid.
Customers are potentially
looking more to treat symptoms/
get better sleep (with CBN),
and that tends to translate to
noninhalable categories.
Edibles may be more
approachable for new (cannabis)
users or those looking to treat
insomnia or treat pain.
What do you think caused
the rapid decline in D-8 sales
starting in 2021?
We can see that delta-8 sales
exploded in late 2020 and
continued to grow through Q2 of
Ashley Cooper
2021, but in Q3 (they took) a pretty
significant nosedive.
There were a few quarters when
(D-8) growth was quick-probably
because it was gaining popularity,
and also it was quite unregulated.
Since it gained popularity, state
governments have been forced to
try to deal with it-and some have
banned it (including Washington
state, which is included in the chart
on page 12).
Now that it is more regulated, I
think that level of growth has been
naturally curtailed.
How do D-8 prices compare
with other items you track?
It appears that customers who are
looking for delta-8 products will
have to shell out a bit more cash to
get them.
Over the previous 90 days, the
average item price of a delta-8
edible product was about 24%
higher than a non-delta-8 THC
edible.
This interview has been edited for
length and clarity.
http://www.fltled.com

MJBizMag February 2022

Table of Contents for the Digital Edition of MJBizMag February 2022

MJBizMag February 2022 - 1
MJBizMag February 2022 - 2
MJBizMag February 2022 - 3
MJBizMag February 2022 - 4
MJBizMag February 2022 - 5
MJBizMag February 2022 - 6
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