MJBizMag February 2023 - 13

FIVE QUESTIONS
In North Carolina, we see
something coming out of there in
Q1 or Q2 (of2023).
And then Kansas, we think, is also
going to be coming around in a similar
time frame. We think we could
see some legalization of a medical
marijuana program there.
Alabama is ... going to be highly
competitive.
And that next round of applications
is finally going to get spit out
in the state of Florida, so we see a
bunch of unique opportunities.
How did the company
reinvent itself after some
initial missteps?
We made a whole lot of mistakes
on Acres and Vegas and California
operations.
We're pretty efficient, we're
frugal with our capital and how we
deploy that. We haven't raised a lot
of money.
But I think having a local presence
and being from these markets has
really been the difference for us to
get up and operating efficiently.
Part of that efficiency is converting
vacant real estate, such as
abandoned fast-food restaurants.
Three-hundred and fifty thousand
bucks is probably our average
to convert. So, we are on the
inexpensive side of probably every
MSO.
That's kind of our magic number
to get in any of these new stores
we're opening.
Can you discuss the company's
retail strategy, particularly
avoiding mature markets?
We kind of like being in the flyover
states. Most of these MSOs are
Chris Casacchia
is a writer for
MJBizMagazine. Reach
him at chris.casacchia@
mjbizdaily.com.
going to realize this is a wonderful
market here in the Midwest and in
the states we're attacking.
Right now, they're not really in
our sandbox, and it's allowed us
to get out ahead of this game,
establish ourselves and build the
Greenlight brand.
We're not too interested in the
Northeast or California or Oregon.
This interview was edited for length
and clarity.
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MJBizMag February 2023

Table of Contents for the Digital Edition of MJBizMag February 2023

MJBizMag February 2023 - 1
MJBizMag February 2023 - 2
MJBizMag February 2023 - 3
MJBizMag February 2023 - 4
MJBizMag February 2023 - 5
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