MJBizMag January 2021 - 74

QuestionoftheMonth | Deliveries
By Omar Sacirbey
E
ach month, we survey a group of cannabis executives and ask them an
industry-related question. We welcome your suggestions for topics. Email us
at magazine@mjbizdaily.com.
Because deliveries have become such an important part of the industry, we
asked: How have cannabis deliveries evolved during the past year in terms of order
sizes and the products people buy, and what do you expect in 2021?
Gregory " Kasi " Reeves
Founder and CEO, Lit Delivery Service, Oakland, California
Cannabis delivery has been very unpredictable this year. We saw a huge spike in business around
May, when things started getting serious with COVID-19. People were stocking up on flower,
edibles, vapes-whatever they could. Our average order size was $120.
In August, things started to calm down. Flower was still the highest-selling product, but the
average order went down to $45.
In 2021, I think we'll see a lot of growth in the topical sector. Older people are starting to find
out about topical cannabis, its benefits and accessibility. Still, flower will be our No. 1 seller for the
next few years.
Meredith Mahoney
President, Lantern, Boston (operates in Massachusetts and Michigan)
Delivery saw an incredible uptick in the wake of the COVID-19 pandemic. In the states where
Lantern operates, curbside pickup or delivery were the only ways to purchase, with delivery being
the much easier and more convenient way to shop.
We saw average order size increase significantly from March through April. People stocked up
due to the uncertainty of whether dispensaries would be allowed to stay open. Delivery across
all categories continued to increase through the fall, with flower being the most popular category
consistently, followed by edibles and vapes.
Looking toward 2021, it's exciting how quickly delivery is pushing the industry to evolve,
becoming more mainstream and improving accessibility to a wider range of consumers. Even in
emerging markets where cannabis was just legalized, consumers now expect that most things they
buy can be delivered to their homes. Cannabis is no different.
Brady Cobb
CEO, Bluma Wellness and One Plant, Fort Lauderdale, Florida
We launched (our) next-day e-commerce-enabled home delivery model in Florida in July 2019 and
saw steady increases in orders and patients throughout 2019.
Then the COVID-19 pandemic hit in early 2020, and amid lockdowns and stay-at-home orders,
our delivery model ensured we could still safely and efficiently serve existing patients and add
record numbers of new patients.
Our average delivery ticket is in excess of $200, and patients purchase the full range of
products for delivery, including flower, pre-rolls, distillate vape cartridges, solventless concentrates
as well as tinctures and balms.
74 Marijuana Business Magazine | January 2021
Have consumers
changed the type
and quantity of
products they order
through delivery?

MJBizMag January 2021

Table of Contents for the Digital Edition of MJBizMag January 2021