MJBizMag May-June 2022 - 66

SEED TO CEO Sound Bites from the MJBiz Podcast
E
veryone wants to get in on the cannabis market. The podcast
" Seed to CEO " gives marijuana entrepreneurs an edge.
Each week, MJBiz interviews a cannabis executive to learn
the stories behind their successes and failures.
To hear from those who have been there and done that, visit
mjbizdaily.com/podcast or listen to " Seed to CEO " wherever you
get your podcasts.
These " Seed to CEO " podcast guests answered:
How have you changed personally or professionally since your first day in the cannabis industry?
SEED
TO
CEO
Tune In Today!
RAJ GROVER
CEO, High Tide
Calgary, Alberta
I've become more agile, more
nimble, because all of the challenges
that have been thrown at
us since legalization-and they're
ever-continuing challenges-have
taught us one thing: Never take
anything for granted. Never get
too comfortable in the cannabis
industry.
Know your competitive
landscape and be ready for any
challenge that comes your way.
I've always lived that strategy.
But today, it's at the forefront
of everything I do. I'm always
ready to be receptive to what the
market conditions are and make
a move accordingly, even if that
means getting out of our comfort
zone in the short term.
TRIPP KEBER
Managing director,
Right Side Advisory Services;
former CEO, Dixie Brands
Denver
When I got into the business, I
had not even confessed to my
parents that I was in the industry.
I was still, as Steve DeAngelo says,
" lurking in the shadows. "
And that is no más (no more).
I mean, I'm clearly comfortable
being out there. And that is something
that is a badge of honor.
The other thing is, this industry
is at a point where it's probably
too big to fail. It would be very,
very difficult to put the genie
back in the bottle. So, embrace
your opportunities.
When you're at the next
MJBizCon, introduce yourself and
figure out a way to collaborate.
Because that has been the biggest
ingredient in my success: finding
ways to do business with others.
Comments have been edited for length and clarity.
66 May-June 2022 | MJBizMagazine
MEG SANDERS
CEO & co-founder, Canna Provisions
Lee, Massachusetts
I've worked really hard on my
leadership skills. And just like
anything, it's a learned skill.
Some of us have natural
leadership abilities and are
charismatic, but leadership is a
true skill.
And the investment that I've
made: to think outside the box,
and to listen to that podcast,
or read that book, and then ask
my team to read the book and
actually have a conversation
with my team about it. That is
probably one of the biggest shifts
I've seen.
When you look at me as a leader
in 2012 and a leader today in 2022,
I think I'm so far away from what
I was to where I am now. and I'm
really proud of that.

http://mjbizdaily.com/podcast http://www.mjbizdaily.com/podcast

MJBizMag May-June 2022

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