What Consumers Want Papa & Barkley has the top-selling products in Californiaʼs topicals, tinctures and sublinguals categories. Courtesy Photo will grow in popularity as cannabis is normalized. " As cannabis consumption becomes Brand Dominance more prevalent-and it becomes more of a lifestyle habit that is normalized and treated as more of a routine-I think you'll see more and more people use topicals for their daily joint ailments and things like that. " A PRODUCT FOR EVERYONE While most cannabis product categories are dominated by male consumers, sales of topicals, tinctures and capsules are split nearly 50-50 between men and women. Many products in this category-THC- and CBD-infused creams, lip balms, bath soaks and transdermal patches-are marketed for beauty and wellness, which have traditionally appealed more to women than men. The power of brands is also evident in this product segment. California-based Papa & Barkley topicals outsell the next 19 brands combined in that state, according to data from Seattle-based cannabis analytics firm Headset. Omar Sacirbey is a reporter for MJBizMagazine. You can reach him at omar.sacirbey@ mjbizdaily.com. The packaging and marketing of consumer packaged goods in cannabis lend themselves to brand loyalty and dominance. A look at the brand winners through Oct. 11, 2021. Top brand market share E F g California Colorado Nevada k u Oregon Washington 66 MJBizMagazine | November-December 2021 Capsules Tinctures & Sublinguals Level 30.9% 1906 60.4% Cannavative 84.5% Not available Papa & Barkley 17.4% House brand 14.3% City Trees 18.8% Select 13.7% Double Delicious 38% Green Revolution 40.9% Topicals Papa & Barkley 52% Escape Artists 29.4% Bask 42.7% High Desert Pure 54.8% Ceres 41.4% Source: Headset