MJBizMag November-December 2022 - 106

Rethinking
Potency
Without state-run agencies auditing
the results of privately owned labs,
growers and product manufacturers
are likely to shop around for thirdparty
labs that deliver results
showing the highest THC potency.
W
hen it comes to cannabis
consumption, THC is king.
Marijuana flower that
Kim
Stuck
doesn't test above 20% THC often
doesn't make it on the shelf, and many
shoppers will pay a premium for flower
that tests above 25% THC.
Consumer demand for high-THC
products is leading to a pervasive trend
of cannabis testing labs inflating THC
numbers to gain customers-as well as
marijuana companies shopping for the
lab that gives them the most favorable
numbers.
To solve the problem of consumers'
obsession with THC potency, marijuana
companies can do a better job of
explaining how quality extends beyond
just potency and why other factors are
important, said Kim Stuck, the founder
of cannabis business advisory firm
Flower sells best at retail when it is
labeled with high THC levels. Marijuana
stores, in turn, ask cultivators to
produce the highest-potency flower
possible. Ways to combat the emphasis
on potency include:
* Educating budtenders to better
explain the terpenes and other nonTHC
cannabis compounds.
Allay Consulting, which has an office in
Portland, Oregon.
" The legal cannabis system is
driving that high-THC percentage
and completely ignoring everything
else, " she added. " The only thing a
104 November-December 2022 | MJBizMagazine
* Encouraging new marijuana users to
start with lower-potency flower for a
smoother introduction to the plant.
* Asking state regulators to operate
third-party testing labs to audit
licensed laboratories' testing results.
* Emphasizing the importance of minor
cannabinoids and terpenes.

MJBizMag November-December 2022

Table of Contents for the Digital Edition of MJBizMag November-December 2022

MJBizMag November-December 2022 - 1
MJBizMag November-December 2022 - 2
MJBizMag November-December 2022 - 3
MJBizMag November-December 2022 - 4
MJBizMag November-December 2022 - 5
MJBizMag November-December 2022 - 6
MJBizMag November-December 2022 - 7
MJBizMag November-December 2022 - 8
MJBizMag November-December 2022 - 9
MJBizMag November-December 2022 - 10
MJBizMag November-December 2022 - 11
MJBizMag November-December 2022 - 12
MJBizMag November-December 2022 - 13
MJBizMag November-December 2022 - 14
MJBizMag November-December 2022 - 15
MJBizMag November-December 2022 - 16
MJBizMag November-December 2022 - 17
MJBizMag November-December 2022 - 18
MJBizMag November-December 2022 - 19
MJBizMag November-December 2022 - 20
MJBizMag November-December 2022 - 21
MJBizMag November-December 2022 - 22
MJBizMag November-December 2022 - 23
MJBizMag November-December 2022 - 24
MJBizMag November-December 2022 - 25
MJBizMag November-December 2022 - 26
MJBizMag November-December 2022 - 27
MJBizMag November-December 2022 - 28
MJBizMag November-December 2022 - 29
MJBizMag November-December 2022 - 30
MJBizMag November-December 2022 - 31
MJBizMag November-December 2022 - 32
MJBizMag November-December 2022 - 33
MJBizMag November-December 2022 - 34
MJBizMag November-December 2022 - 35
MJBizMag November-December 2022 - 36
MJBizMag November-December 2022 - 37
MJBizMag November-December 2022 - 38
MJBizMag November-December 2022 - 39
MJBizMag November-December 2022 - 40
MJBizMag November-December 2022 - 41
MJBizMag November-December 2022 - 42
MJBizMag November-December 2022 - 43
MJBizMag November-December 2022 - 44
MJBizMag November-December 2022 - 45
MJBizMag November-December 2022 - 46
MJBizMag November-December 2022 - 47
MJBizMag November-December 2022 - 48
MJBizMag November-December 2022 - 49
MJBizMag November-December 2022 - 50
MJBizMag November-December 2022 - 51
MJBizMag November-December 2022 - 52
MJBizMag November-December 2022 - 53
MJBizMag November-December 2022 - 54
MJBizMag November-December 2022 - 55
MJBizMag November-December 2022 - 56
MJBizMag November-December 2022 - 57
MJBizMag November-December 2022 - 58
MJBizMag November-December 2022 - 59
MJBizMag November-December 2022 - 60
MJBizMag November-December 2022 - 61
MJBizMag November-December 2022 - 62
MJBizMag November-December 2022 - 63
MJBizMag November-December 2022 - 64
MJBizMag November-December 2022 - 65
MJBizMag November-December 2022 - 66
MJBizMag November-December 2022 - 67
MJBizMag November-December 2022 - 68
MJBizMag November-December 2022 - 69
MJBizMag November-December 2022 - 70
MJBizMag November-December 2022 - 71
MJBizMag November-December 2022 - 72
MJBizMag November-December 2022 - 73
MJBizMag November-December 2022 - 74
MJBizMag November-December 2022 - 75
MJBizMag November-December 2022 - 76
MJBizMag November-December 2022 - 77
MJBizMag November-December 2022 - 78
MJBizMag November-December 2022 - 79
MJBizMag November-December 2022 - 80
MJBizMag November-December 2022 - 81
MJBizMag November-December 2022 - 82
MJBizMag November-December 2022 - 83
MJBizMag November-December 2022 - 84
MJBizMag November-December 2022 - 85
MJBizMag November-December 2022 - 86
MJBizMag November-December 2022 - 87
MJBizMag November-December 2022 - 88
MJBizMag November-December 2022 - 89
MJBizMag November-December 2022 - 90
MJBizMag November-December 2022 - 91
MJBizMag November-December 2022 - 92
MJBizMag November-December 2022 - 93
MJBizMag November-December 2022 - 94
MJBizMag November-December 2022 - 95
MJBizMag November-December 2022 - 96
MJBizMag November-December 2022 - 97
MJBizMag November-December 2022 - 98
MJBizMag November-December 2022 - 99
MJBizMag November-December 2022 - 100
MJBizMag November-December 2022 - 101
MJBizMag November-December 2022 - 102
MJBizMag November-December 2022 - 103
MJBizMag November-December 2022 - 104
MJBizMag November-December 2022 - 105
MJBizMag November-December 2022 - 106
MJBizMag November-December 2022 - 107
MJBizMag November-December 2022 - 108
MJBizMag November-December 2022 - 109
MJBizMag November-December 2022 - 110
MJBizMag November-December 2022 - 111
MJBizMag November-December 2022 - 112
MJBizMag November-December 2022 - 113
MJBizMag November-December 2022 - 114
MJBizMag November-December 2022 - 115
MJBizMag November-December 2022 - 116
MJBizMag November-December 2022 - 117
MJBizMag November-December 2022 - 118
MJBizMag November-December 2022 - 119
MJBizMag November-December 2022 - 120
MJBizMag November-December 2022 - 121
MJBizMag November-December 2022 - 122
MJBizMag November-December 2022 - 123
MJBizMag November-December 2022 - 124
MJBizMag November-December 2022 - 125
MJBizMag November-December 2022 - 126
MJBizMag November-December 2022 - 127
MJBizMag November-December 2022 - 128
MJBizMag November-December 2022 - 129
MJBizMag November-December 2022 - 130
MJBizMag November-December 2022 - 131
MJBizMag November-December 2022 - 132
MJBizMag November-December 2022 - 133
MJBizMag November-December 2022 - 134
https://www.nxtbook.com/emerald/MJBizMag/20240708
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-may-june-2024
https://www.nxtbook.com/emerald/MJBizMag/20240304
https://www.nxtbook.com/emerald/MJBizMag/20240102
https://www.nxtbook.com/emerald/MJBizMag/20231112
https://www.nxtbook.com/emerald/MJBizMag/202310
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-packaging-23
https://www.nxtbook.com/emerald/MJBizMag/202309
https://www.nxtbook.com/emerald/MJBizMag/202308
https://www.nxtbook.com/emerald/MJBizMag/202307
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-april-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-retail-strategy-23
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-lighting-23
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2022
https://www.nxtbook.com/emerald/MJBizMag/202210
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-sustainability
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-retail
https://www.nxtbook.com/emerald/MJBizMag/202204
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-security
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag
https://www.nxtbook.com/emerald/MJBizMag/202208
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2022
https://www.nxtbook.com/emerald/MJBizMag/2022-buyers-guide-indoor-grow
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-packaging-automation-buyers-guide-january-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-october-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmagazine-september-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmagazine-september-2021-lighting-buyers-guide
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-august-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-april-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-october-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-september-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-august-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2020
https://www.nxtbookmedia.com