MJBizMag November-December 2022 - 118

Marijuana
Makeover
don't know about the magnesium
or B vitamins. "
Rhythm also changed what it
was calling the " effects " for three of
its four beverages: Dream became
Sleep, Awake became Energy and
Sport became Hydrate. Iconography
illustrates the products' functionality:
Sleep has a moon and stars, Hydrate
has a runner and Energy is depicted
by a lightning bolt.
ESCAPING AN OLD LOOK
Denver-based Escape Artists-a
marijuana manufacturing company
that offers pre-rolls, tinctures and
topicals-revamped its image to ensure
its products stand out as the brand
expands into new markets. For now,
Escape Artists: Old
the company is focused on regulated
Midwest and southwestern markets
and has plans to expand to both coasts.
" As we get ready to expand into new
markets, I'm excited to get our topicals
on shelves all over the country, " Escape
Artists CEO Alison Di Spaltro said.
When Escape Artists rebranded,
it took the opportunity to improve
the sustainability of its packaging
while increasing its visibility on store
shelves.
Packaging that was once black and
white is now teal and gold. Elements
are carried across Escape Artists'
product lines to give the brand a more
cohesive look.
" It's not bright and in your face, but
it's recognizable, even down to how we
laid out the labels and the font, "
Di Spaltro said. " There's a lot of
required information (on regulated
marijuana products). We think the
layout and the way we presented it is
easier to understand. "
In terms of sustainability, Escape
Artists' glass jars, plastic lids and preroll
tubes are recyclable. The company
also moved to a domestic producer for
its exterior boxes, which are made of
recyclable cardboard paper.
" The box is to protect the product, "
Di Spaltro said. " It's on bumpy vans
(during transport), and jars bounce
around and might brush off some of
the content on the labels. We've done
tests without boxes, and they often get
banged up without a protective layer. "
Escape Artists: New
The new packaging for Escape Artists products includes easily identifiable teal containers with gold accents. Courtesy Photos
116 November-December 2022 | MJBizMagazine

MJBizMag November-December 2022

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