MJBizMag November-December 2022 - 132

SEED TO CEO Sound Bites from the MJBiz Podcast
E
veryone wants to get in on the cannabis market. The podcast
" Seed to CEO " gives marijuana entrepreneurs an edge.
Each week, MJBiz interviews a cannabis executive to learn
the stories behind their successes and failures.
To hear from those who have been there and done that, visit
mjbizdaily.com/podcast or listen to " Seed to CEO " wherever you
get your podcasts.
SEED
TO
These " Seed to CEO " podcast guests said:
CEO
Tune In Today!
HILLARY PECKHAM
Co-founder and chief operating
officer, Etain Health
Yonkers, New York
The first challenge when we got
our license was that we had to
be up and running in 180 days,
which meant building our facility,
growing our plants, getting our
storefronts open and getting
product to market.
I thought that was the big
hurdle.
But once we got to opening day,
because of the rushed timeline,
there actually were no patients
in the program. So, we sat for a
couple of weeks and hadn't even
seen a single customer.
And then, the growth of the
program from that point forward
was also very slow and restrictive.
I think that New York overall
has struggled to keep up with
what we're seeing across the
country.
BRETT NOVEY
CEO
PharmaCann
Chicago
Growing cannabis consistently-at
scale-is very, very hard.
We were constantly fighting to
ensure quality and consistency
over long periods of time and
across multiple facilities.
One of the reasons that we
were attracted to (the 2021
acquisition of) LivWell was that ...
they are a finely tuned machine
when it comes to cultivation and
manufacturing.
There's a bunch of cogs in the
wheel that are not dependent on
any one or two people. It is very
hard to leverage an individual
across a six- to eight-state
footprint. But it's very easy to
leverage a process and a system,
and that is what they had
mastered.
ANDREW DEANGELO
Founder
Andrew DeAngelo Consulting
Oakland, California
The first decision we made that
enabled success was being an
activist company.
We took on the federal
government on a couple of highprofile
cases, and it cost a lot of
money to do that.
Businesspeople and investors
from traditional backgrounds
don't like to spend money on that
sort of thing. But if you don't do
the activism part, you don't send
signals to the community that
you care and that you are going
to fight for them.
Today, if the industry wants
to solve all these public-policy
problems, we have to fight.
If we don't do it, the public
policy will be wrong, and our
businesses won't be profitable.
Comments have been edited for length and clarity.
130 November-December 2022 | MJBizMagazine

http://www.mjbizdaily.com/podcast

MJBizMag November-December 2022

Table of Contents for the Digital Edition of MJBizMag November-December 2022

MJBizMag November-December 2022 - 1
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