MJBizMag November-December 2022 - 56

Flying Off the Shelves
At Premiere Provisions in Big
Rapids, Michigan, which carries
about 30 strains at any one time,
flower makes up a little more than
half of all sales, reported General
Manager Edwin Maguire.
A big reason for those sales, he
added, were Michigan's rock-bottom
prices for wholesale flower-such as
pounds for as little as $800-allowing
Premiere to sell product to consumers
at jaw-dropping low prices.
" Our flower sales have increased
over the last couple of months. With
the prices dropping the way they
have, we're actually able to sell
$49 ounces and keep a good margin.
With this lower pricing, though, we
have to sell double the amount that
we used to, " Maguire said. He added
that, so far, Premiere has been able to
sell twice as much product.
Having cheap flower has also
encouraged consumers to buy
products from other categories,
Maguire said.
" When you have a lower-priced
product, people purchase a little bit
more and splurge a little bit more, "
he added.
Lance Mathis, store manager at
Inyo Fine Cannabis Dispensary, a
marijuana retailer in Las Vegas, said
flower continues to claim more than
half the market share in his store, all
while sales for other products such as
concentrates, edibles and vapes have
gone up.
" Flower has always been the
strongest seller, hands down, " he said.
FAVORITE BRANDS
What is changing is that flower brands
such as California-based Cookies
and Nevada's Shango are increasingly
staking a claim in regulated
marijuana markets. Although " house "
brands-those sold through retailers
that are part of vertically integrated
companies-still lead in most states,
non-house flower brands are finding
traction.
Inside the Top Strains
Strains were the first cannabis " brands. " Colorful names
and descriptions helped consumers select and understand
what they were getting-a trend that is still true today.
Top 20 strains
Strain popularity can come and go as new strains are
introduced. The top strains in CA, CO, MA, MI, NV, OR and WA:
YOY
Runtz
Wedding Cake
Gelato
Gorilla Glue #4 (GG4)
Blue Dream
Sativa dominant
Kush Mints
Ice Cream Cake
Indica dominant
Apple Fritter
MAC
Garlic
Cereal Milk
Biscotti
Sherbet
Durban Poison
Rainbow
Kush Cake
Jack Herer
Crescendo
Distinct
brands
354
321
387
206
177
1
142
245
1
198
233
137
54
129
195
90
119
129
82
33
August
2022 sales
$7.2M
% change
29%
$6.8M -46%
$6.2M
$4.4M
$4.2M
$3.9M
$3.9M
12%
0%
-27%
-13%
-16%
-17%
$3.6M -43%
$3.6M
$3.3M 103%
$3.0M -26%
$3.0M
46%
$2.8M 60%
$2.5M
$2.3M
$1.8M
$1.7M
$1.7M
$1.6M
$1.7M
54%
-32%
-6%
96%
-7%
-23%
-9%
The strains behind the top 20
New strains come about from combining cannabis genetics.
Taking the lineage back two generations, we can see which
strains appear most often in the top 20 strains by sales:
The two generations behind Runtz
Grape
Ape
Grape
-fruit
Zkittlez
Runtz
Source: Headset, Leafly
54 November-December 2022 | MJBizMagazine
Sherbet
Thin
Mints
Gelato
Gelato
4
Girl Scout Cookies 4
OG Kush
4
Durban Poison 3
Triangle Kush
Animal Mints
Sour Diesel
Wedding Cake
Blueberry
Haze
2
2
Animal Cookies 2
Cherry Pie
2
2
2
2
2
MJBizMag November-December 2022

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