MJBizMag November-December 2022 - 58

Flying Off the Shelves
Gomez said that, several years ago,
branded flower was the exception, not
the rule. " Now, it's more of the rule and
not the exception, " she said.
" We see the same in most other
product categories as well, " Gomez
said. " That's the direction that the
industry has moved. "
At Inyo, customers' flower favorites
include bud from Binsky, Old Pal and
BaM (Body and Mind).
" It's good flower, and they have
it priced to sell, " Mathis reported,
adding that consumers are drawn to
perceived value.
" Top-tier strains have the following,
and they sell. They just don't have
that same push-through rate, " he
explained. " It's just not as obtainable
for all your consumer base. "
TOP-SELLING STRAINS
When it comes to flower strains, Headset
lists the top three sellers in the seven
adult-use markets it tracks as Runtz,
Wedding Cake and Gelato, in that order.
Similarly, Brightfield found that the
strains with the most distribution are
Gelato, OG Kush and Wedding Cake.
Brightfield analyst Madeline Scanlon
explained that the company's numbers
come from the strain being directly sold
or being present in the genetics-for
example, flower sold as " Gelato X Fruit
Loops " would contribute to Gelato's
market share.
House flower brands such as Ascend Wellness Holdings' Simply Herb are popular with value
shoppers, while branded flower like Cannabiotix (CBX) is also making waves. Courtesy Photo
Allan Mullen, the purchaser at
marijuana retail store Cannabis City in
Seattle, also sees Wedding Cake exploding
in popularity.
" Wedding Cake is a good, safe,
consistent strain, " Mullen said, adding
that Cannabis City sells eighths for
$10-$50, depending on the brand. He
noted that both higher- and lower-end
Wedding Cake strains do well with
consumers.
" Wedding Cake has been one of
the more popular, more recognizable
strains, " Mullen said. " It doesn't
matter the price point, Wedding Cake
moves. "
Blue Dream is another recognizable
strain that has proved to be solid
for retailers, coming in at No. 4 on
Headset's list of top flower strains in
the markets that it covers.
" When people see it, they just kind
of resonate with it, " Mullen said of
the strain that shot to popularity in
the 2010s. " We have Blue Dream at all
levels, from pre-roll packs to half-gram
two-packs to flower, concentrates (and)
from wax to cartridges. "
" Wedding Cake is a good, safe, consistent
strain. ... It doesn't matter the price point,
Wedding Cake moves. "
- Allan Mullen, Cannabis City, Seattle
56 November-December 2022 | MJBizMagazine

MJBizMag November-December 2022

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