MJBizMag November-December 2022 - 70

Flying Off the Shelves
Lance Mathis, general manager at
marijuana retailer Inyo in Las Vegas,
called vapes a " discreet " entry point for
new cannabis users.
" There's a lot less required for it. You
just need a battery to screw it on, and
there you go. It's really convenient and
easy, " he said.
Mathis acknowledged that vape sales
took a hit because of the 2019 vape
crisis but said that since 2021 they
have " come back tenfold. " He added
that vapes are not replacing flower but
being consumed in addition to flower.
DISTILLATES VS. LIVE RESIN
Store managers and inventory buyers,
such as Allan Mullen of Cannabis City
in Seattle, said vape sales have " gone
in two different directions. " Namely,
distillate cartridges and live resin
cartridges.
" It's two different customer bases
that are buying those cartridges. The
distillate cartridges are a specific type
of customer-either tourists or people
that like really fast highs. They like
that peaks and valleys type of high, "
Mullen said.
Mullen added that customers who
prefer distillate also tend to " burn
through " their cartridges much more
quickly than customers who prefer live
resin cartridges.
" Since the live resin has a slower,
more gradual high, it's more about
finding the vendor and the extractors
that are really good at making live
Vape cartridge sales grew slightly during
the past six months.
resin cartridges, " he said. " Our
distillate cartridges that move well are
bought by people that like a simple
sales process rather than the live resin
experience ... which is for people that
really invest in the industry and want
to consume. "
At Premiere Provisions, a marijuana
retailer in Big Rapids, Michigan,
General Manager Edwin Maguire said
vapes comprise about 20% of sales.
" We've also seen an uptick in people
buying more distillate carts that have a
higher THC level, " he said. " But a lot of
people still love the live resin carts that
have the purer, natural taste. "
Age, not price, seems to be a factor in
the preference for distillate versus live
resin vape carts, Maguire said.
Consumers age 21-30 " tend to buy
the distillate carts because they like
those more fruity, more artificial
tastes that they're used to, because
that's what they grew up around, " he
said. Older consumers, meanwhile,
" prefer the live resin and rosin that
has more of a natural taste. "
SIZING UP THE COMPETITION
Maguire also noted that half-gram
vape cartridges are no longer big
sellers.
" Everyone is looking for a full
gram. I actually picture half-grams
disappearing, unless it's for a unique
product like live rosin, where it
becomes too expensive for that
full gram. "
cannabis vape cartridge sales in 2022
68 November-December 2022 | MJBizMagazine

MJBizMag November-December 2022

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