MJBizMag October 2020 - 106

IndustryPlayers | New Hires & Promotions
At Philip Morris, Setti Coscarella led
a commercialization team in Toronto
and was a strategist for so-called
Reduced Risk Products, an emerging
category in the tobacco industry to
provide alternatives for smokers.
He also worked as an analyst
and in investment-banking roles at
three of Canada's " Big Five " financial
institutions-as well as positions
in private equity and management
consulting.
C21 Chooses Board Chair
C21 Investments in Vancouver, British
Columbia, appointed current director
Bruce Macdonald to the role of
non-executive chair of the board. He
has been a director on the board
since 2018.
Macdonald spent 38 years with RBC
Capital Markets, including serving
as chief operating officer of RBC
Capital Markets and president of RBC
Dominion Securities. In addition to
his role with C21, Macdonald serves
as chair of the Canadian Capital
Markets Association and chair of The
Canadian Depository for Securities.
Macdonald is certified by the Institute
of Corporate Directors.
Another Top Executive
Departs iAnthus
Beth Stavola resigned as chief
strategy officer and board director for
troubled multistate cannabis operator
iAnthus Capital Holdings. The company
did not expound on the resignation
of Stavola, who previously served as
a senior vice president at Wall Street
firm Jefferies & Co. before joining MPX
Bioceuticals. MPX merged with iAnthus
in 2018.
Stavola's resignation comes after
Mark Dowley stepped away from the
board in May. In April, Hadley Ford
resigned as CEO and director after a
company investigation found he failed
to disclose two loans totaling $160,000
in what was determined a " potential or
apparent " conflict of interest.
included customer service and supplychain
logistics, trade marketing, sales
analytics, sales infrastructure and
state and trade relations.
In his new role, Diatelevi will help
New CEO at Leafly
Seattle-based Leafly appointed its
general counsel, Yoko Miyashita, as
CEO. In her new position, Miyashita
will drive the company's strategy to
connect consumers with cannabis
retailers and brands.
Miyashita was hired as general
counsel at Leafly last year. Before
joining the company, she worked for
nearly 14 years at Getty Images in
Seattle, most recently serving as senior
vice president-general counsel. She
also served as an associate at the
Perkins Cole law firm in Seattle.
Miyashita replaces Tim Leslie,
whose tenure of less than a year was
marked by layoffs and closure of the
company's Germany headquarters.
Miyashita is the company's third CEO
in three years. Former CEO Chris
Jeffery was removed by Leafly's board
of directors in September 2018 over
" management concerns. "
CBD Company
Finds Leader in
Tobacco Executive
Humboldt, Californiabased
Boldt Runners
Corp., the exclusive
licensee of Cannadips
CBD, a smokeless dip pouch with CBD,
appointed former Altria executive Peter
Diatelevi as CEO. He will also join the
company's board of directors.
During his 20-plus years at Altria,
Diatelevi held various senior executive
roles, including vice president of
regional sales and VP of sales
operations. His responsibilities
106 Marijuana Business Magazine | October 2020
the company complete its
$5 million Series A fundraising
round. The funds will go toward hiring
experienced CPG executive talent,
enhancing in-house manufacturing
and executing the go-to-market
strategy at both retail and online.
Boldt Runners Corp. co-founder
Case Mandel will move into the role of
president and continue to lead product
innovation. Mandel has also been
appointed chair of the company's board
of directors and will continue to oversee
the direction of the product and brand.
Flower One Adds to Board
Flower One Holdings, a cannabis
holding firm headquartered in Toronto
and Las Vegas, appointed Salpy
Boyajian to its board of directors.
Boyajian officially joined Flower One in
October 2018 after the acquisition of
NLV Organics, which she co-founded
in 2014. Boyajian currently serves as
Flower One's chief operating officer for
Nevada operations and was one of the
original applicants granted cannabis
licenses by the state of Nevada.
Boyajian is a licensed clinician and
psychotherapist.
Hired or promoted someone
for a senior-level position? Send
a news release or general information
to omar.sacirbey@mjbizdaily.com.
MJBizMag October 2020

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