MJBizMag October 2020 - 16

InFocus | Images From the Cannabis Industry
From left: Jacob Stewart,
Stephanie Cochran, Natalia
Cardenas, Olivia Haynes and
Scott Lowen prepare to cut
a ribbon in front of the New
Standard Hazel Park store.
Courtesy Photos
A Larger-Than-Life Celebration
W
Michigan retailer celebrates opening months with livestreamed event
hen New Standard opened its first cannabis
dispensary in Hazel Park, Michigan, it was probably not
the auspicious beginning co-founders Howard Luckoff
and James Fisher envisioned. The storefront opened April 3,
less than a month after Michigan Gov. Gretchen Whitmer issued
a state of emergency triggered by the COVID-19 pandemic.
On Aug. 20, New Standard held a more traditional grandopening
celebration with local dignitaries in attendance and a
live audience watching via Facebook and Instagram. In the time
between opening its doors to medical patients and holding the
ribbon-cutting event, New Standard was approved for adult-use
marijuana sales. The company plans to open seven additional
retail stores in the state.
The Hazel Park retail outlet is the first location for New
Standard, which has a farm in central Michigan and offers
curbside and delivery service.
- Kate Lavin
16 Marijuana Business Magazine | October 2020
From left: New Standard co-founder and CEO Howard Luckoff joins
the leadership team including Chelsea Oliver, Jordan Berman, Chase
Kushak, Jim Ketai, Maxim Ermakov and co-founder James Fisher.

MJBizMag October 2020

Table of Contents for the Digital Edition of MJBizMag October 2020

MJBizMag October 2020 - 1
MJBizMag October 2020 - 2
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