MJBizMag September 2020 - 89

Vangst surveyed clients about their interests and developed webinars to serve those needs.
Courtesy Photos
Best Piece of Advice: Understanding
and using the different functions
available on your selected virtual
platform is key.
" We like to use the notes features,
and with using the chat feature, we've
found positive engagement both to
field questions and to capture emails of
people who want to be on our mailing
list, " Grossman said.
Company: Vangst
Headquarters: Denver
Line of business: Cannabis staffing
What Happened: When states started
shuttering their economies in March to
stop the spread of COVID-19, Vangst
began hosting webinars on the video
platform Vimeo to help cannabis
companies navigate the challenging
business environment.
What Worked: Vangst, which has hosted
10 virtual events, surveyed its clients
to determine the type of information
they thought would be helpful and
developed panels that brought industry
experts together to discuss topics
such as:
* Motivating and managing remote
workers through adaptability,
empathy and communication.
* New safety norms for cannabis
businesses, including social
distancing and workplace safety.
* Operational excellence and
leadership during a crisis.
" The purpose of our webinars was
to bring the community together
in a non-salesy way and answer the
question, 'How can we be the best
employer possible?' " Vangst founder
and CEO Karson Humiston said.
What Didn't Work: As happens with the
career fairs Vangst hosts, people who
sign up for a webinar don't necessarily
show up.
" At career fairs, we get a 50% showup
rate, " Humiston said. With virtual,
attendance is " less than half (of people
who sign up). "
Humiston also has had issues with
people using the chat feature to promote
their businesses. In the most recent
case, she privately messaged the person
and asked him to stop. Humiston said
Vangst hasn't experienced any problems
with inappropriate comments, but she
has had to deal with off-topic questions.
" In a session about wellness, someone
kept asking about social equity. And it
would take the panel down such a rabbit
hole if we're talking about self-care, "
she said.
Best Piece of Advice: Create an outline
and an agenda for participants after
seeking their input on the topics they
want to discuss.
" It's annoying for me as a consumer
when the vendors are jamming their
own agendas our way, " Humiston said.
" This is a chance to bring industry
leaders together and ask them
questions. "
September 2020 | mjbizdaily.com 89

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MJBizMag September 2020

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