CE Pro April 2023 - 34

INDUSTRY
Quest for Quality Awards
Best Lead Generation
PLATINUM Lutron: " For 60+ years, Lutron's first company
principle has been to take care of our customers, which
includes innovating high-quality products and developing
marketing campaigns that drive consumer demand. Lutron
is very focused on experiential storytelling and creating
immersive experiences, whether it's through a visit to one
of our many experience centers, or to an integrator's Lutron
showroom, or providing integrators with the tools they need
to help their customers understand the benefits of Lutron
lighting and shading controls and intelligent solutions. Helping
our integrators grow their businesses with new innovations
and the tools they need to sell it will be a continued
focus for the company. " -Ben Bard, Vice President, Lutron
McIntosh: " The McIntosh brand is revered among our
clients, and the company's website includes a dealer
locator. " -verbatim survey response from integrator
Séura: " Séura makes it a priority to help our resellers be
successful. We've introduced a number of new lead
generation tools, including our Find A Pro locator tool on
seura.com and our new inspirational Lookbook that
highlights Séura products throughout the home. Our
Customer Asset Kit offers HTML email templates,
brochures, sell sheets, and merchandising support to help
integrators boost their marketing efforts. We're honored
to be recognized by CE Pro for our lead generation and
grateful to our customers who are maximizing these
tools. " -Keegan Coulter, Chief Marketing Officer, Séura
Best Sales/Marketing Assistance
Lutron Lead
Generation
GOLD Sonos: " The Sonos brand name has become synonymous
with wireless home audio. So when clients reach
out to us, they ask if we install Sonos. " -verbatim survey
response from integrator
SILVER Amazon Ring: " At Ring, we haven't stopped building
on our commitment to deliver more convenience and
peace of mind by pushing the boundaries of innovation and
changing the ways customers see home security. Part of that
is ensuring we are working with our partners in the field, and
help bring them the tools needed to deliver real impact to
their customers through our mission to make neighborhoods
safer. With 50 devices across five core categories sold around
the world, our partners have helped make the doorbell be
more than just a button outside of your house. "
CATEGORY KUDOS:
Google Nest: " Nest Pros can harness the power of the
Google brand and elevate their business with Google
Nest - the smart home products customers ask for by
name. With beautiful design and built-in intelligence, they
can help turn your everyday customers into smart home
customers who keep coming back for more. "
34 | CE Pro April 2023
PLATINUM Nice: " We are honored to receive the Platinum
award for Best Sales/Marketing Assistance for the third year
in a row. This recognition is a testament to our dedication
to delivering exceptional partner support as our number one
priority. By offering customizable marketing assets, product
photos, lifestyle images, and videos to every partner through
our free Pro Portal, we're able to quickly respond and adapt to
the individual needs of our partners. Furthermore, we strive
for excellence through specialized programs, such as the CTA
award-winning Builder Program, which provides value-added
sales and marketing collateral and dedicated support for
builders and integrators for their unique projects. " -Mark
Burson, Chief Marketing Officer, Nice North America
GOLD Sony: " The Sony Sales and Marketing team is a dedicated
group of team members exclusively focused on making
sure that the Sony Custom Install channel gets the best support
in the industry. From innovative co-marketing programs
to regionally based line shows we strive to make sure every
dealer has the support they need to grow their business. "
One Firefly Sales/Marketing Assistance
SILVER One Firefly: " Over the past year, we've continued
to support our clients by anticipating the marketing needs
of the industry, and developing the products and services
that will help dealers land new opportunities and grow
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CE Pro April 2023

Table of Contents for the Digital Edition of CE Pro April 2023
