CE Pro April 2024 - 15

madVR, Ascend AV Team Up on New Experience Center
VIDEO PROCESSING SPECIALIST
madVR Labs and
Ascend AV have announced
the forthcoming madVR
Labs Experience Center-
Midwest, by Ascend. The
experience center promises
an opportunity to engage
with a diverse selection
of high-end brands in the
same theater.
Operated by Ascend AV,
with marketing, promotional
activities, and industry
leadership in video processing
spearheaded by madVR
Labs, the center is located
in Olathe, Kan.
Designed with manufacturers,
audiophiles, videophiles,
and tech enthusiasts
in mind, the venue is set to
redefi ne the standards of
showcasing and integrating
leading audiovisual technologies
all housed in one
theater, madVR boasts.
The center incorporates
an extensive variety of
brands presented together,
facilitating a comprehensive
demonstration environment.
Visitors can interact with
a meticulously selected and
calibrated range of products
from a range of audiovisual
companies, known for their
quality and performance.
madVR states this handson
approach allows for a
deeper understanding of
the synergies between
diff erent technologies, and
how these brands can be
combined to deliver the
ultimate home theater and
media room solutions.
Moreover, the center is
poised to become an essential
resource for manufacturers
and industry professionals,
off ering a dedicated
space for training, product
demonstrations, and integration
testing - crucial
for achieving excellence
and reliability in high-end
solutions.
The Olathe, Kan.-based
location features an
extensive range of highquality
brands.
Equipment includes:
madVR Envy Extreme
MK2 HDR tone mapping,
MotionAI video
processing for video
quality and immersion.
Ascendo loudspeaker
system, including three
Black Swan LCRs, 14 BE
Pro Passive; eight 21
Sub Passive, 2x 32-inch
Infra Sub, and a 50inch
Infra Sub.
Christie Digital Griff yn
4K35-RGB projector
for exceptional
visual clarity, detail and
brightness.
Kaleidescape's Strato C
and Terra Prime 48 for
an unparalleled movie
playback experience.
Offi cina Acustica for
room design, construction,
and acoustic
treatment engineering.
StormAudio Elite ISP
MK3 32 with 24-channel
decoding and upmixing
with 32-channel
amplifi cation, with
Dirac Live Active Room
Treatment.
SurgeX power protection
and management.
Trinnov Audio Altitude32
processing and
Amplitude16 amplifi
cation, showcasing
Trinnov's Optimizer
new WaveForming
technology.
Seymour Screen Excellence
170-inch AT
screen.
OSD Audio Intros SRT4 Gen2 Multiroom Streaming Device
THE HOME THEATER and whole-house audio equipment
manufacturer, OSD Audio, has announced its new SRT4
Gen2 multiroom streaming solution.
" The SRT4 Gen2 is the most advanced multi-room music
streaming device on the market, " comments Dave Chai,
owner of OSD Audio. " It's perfect for anyone who wants to
enjoy their favorite music in any room of their home. "
According to the Calif.-based company, the product
builds upon the functionality and performance of the previous-generation
model upgrades that include:
Four independent network streamers in one box
Control via the new OSD Player app
Access to users' favorite streaming services
Four individual inputs for RCA analog and USB Audio
Control options including a 12-volt trigger
cepro.com
The new component incorporates four independent
network streamers. PHOTO COURTESY OF OSD AUDIO
RCA analog output that connects to amps such as the
4-zone, 8-channel OSD MX880
Digital coax and optical outputs
Analog and digital bus inputs
Linkable zones to share sources
Multiple SRT4s can be used for larger installations.
April 2024 CE Pro | 15
COURTESY OF MADVR LABS
http://www.cepro.com
CE Pro April 2024

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