CE Pro April 2024 - 24

INDUSTRY
Quest for Quality Awards
ers site to align with our new generation of Triad products
and are grateful for the positive feedback we received from
our Partners. -Bike Howard, SVP, Digital Experience
SILVER URC: As a marketing team, we are committed to
elevating the URC brand by creating an engaging, unified,
omnichannel experience. The premium, luxury brands our
end users prefer are inspiration for our consumer website.
Movements, inspirational settings, energizing visual cues,
and powerful images combine to create a powerful expression.
Function is equally as important as form. So, an
intuitive layout with minimal clicks and seamless transitions
are some of the key creative elements. URC's public website
is the expression of our brand and our most valuable asset
to engage homeowners and commercial leaders on behalf of
our dealers. Our mantra, " Think Beyond Everyday, " permeates
every element of our marketing strategy.
-Ron Pence, Marketing Lead
URC
ing you with the highest level of support and service, and
we are truly humbled by this acknowledgment of our
efforts. Once again, thank you for your vote of confidence.
We could not have achieved this without your
support. -Cory Ash, Support Manager
URC: URC builds technical support from the dealer
perspective. We research and anticipate questions and
proactively publish solutions. URC's Tech Support Team is
exceptionally focused on ensuring that all our dealers fully
comprehend and can quickly install our control and
automation solutions. This commitment is core to our
brand, our products and, especially, to our support team
members. It is a testament to their expertise and dedication
which they exemplify every day. -Russ Hoffman,
URC's VP Training and Technical Support
Consumer-Facing Website
PLATINUM LUTRON: It's an honor to be recognized
for Lutron's luxury residential website, which provides a
self-guided journey through premium lighting, motorized
window treatments, and lighting controls. Home integrators
can use this new resource to showcase Lutron
offerings and inspirational content to support client
education and product selection. -Ben Bard, VP, Luxury
Residential Business
GOLD SNAP ONE: We strive to support our Partners
in their sales process by providing them with Brands that
deliver the type of end-customer experiences their clients
desire. In 2023 we focused on revamping our Triad Speak24
| CE Pro April 2024
CATEGORY KUDOS
Crestron: Since the launch of Crestron Home, we have
made a concerted effort to launch crestronhome.com as a
hub for our existing customers and potential new
homeowners to learn about our platform and see how
Crestron Home can come to life in their home in an
engaging and digestible way. It is an honor to be recognized
in this category and see those efforts be realized.
-Brad Hintze, EVP of Global Marketing
Crestron
Nice North America: This recognition is testament to the
Nice vision of creating " a world without barriers " and
mission to " simplify everyday movements " by improving
people's quality of life. Our website is designed with that
at the forefront as we deliver a premium experience to
consumers, while also offering educational resources for
dealers. Easy-to-navigate product pages, detailed
selectable custom options, and extensive dealer resources
all represent our commitment to customization, customer
service, and simplicity. -Mark Owen Burson, Chief
Marketing Officer
Sonance: Sonance goes above and beyond! -Reader
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COURTESY OF CRESTRON
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CE Pro April 2024

Table of Contents for the Digital Edition of CE Pro April 2024
