CE Pro April 2024 - 49

once the state shutdown eased, it was a more accessible
destination than, say, Best Buy because it was by-appointment
only, and it was just Check and the client so social
distancing was not a factor.
" We immediately saw that from the minute we opened
the Experience Center, that people were coming in and
wanting technology that they saw that we would never have
been able to sell them if we just showed them pretty pictures
or TickTock, " he says. " Now they come and they're like,
'Oh my god, I can have a TV pop out of my kitchen counter?'
Yeah, you could have that same thing. "
Securing Impressive Growth
From 2010 post-recession, SoundCheck has achieved
double-digit growth year-over-year, Check says. Even competitors
were impressed he says, and when they'd run into
each other he was told they " Launched like a rocket, " Check
enthuses. " The Experience Center was a real game-changer. "
They continued to add personnel, and have provided
plenty of perks to keep morale and retention levels high. The
integrator invests greatly in its staff .
" We do a lot of that. We off er the usual medical, dental,
and vision insurance for everybody. We also have a simple
IRA program that they can participate in that we match, "
Dawn Check notes.
" As far trainings, we're very big on helping our crew excel in
whatever their interests are - through meetings and interviews
we to them about where their passions lie, are any areas
of the business you'd like to learn more, whether it's lighting
and shade installation, installing the simulators, and then
making sure one of the crew members shows them or sending
them to trainings. Our entire team is Control4 certifi ed. "
SoundCheck is also engaging a lot with ProSource due to
the buying group's ProSource University. All of the technicians
get logins so they can scroll through all of the trainings
that are available to them and work on their own if they
want to, or approach Neal and Dawn to ask about attending
certain trainings they really want to take.
What's next for SoundCheck? The company plans to
showcase new tech in the Experience Center such as indoor
air quality and circadian lighting. They'll be installing a
Broan-NuTone Overture IAQ system that will off er a compelling
demo in conjunction with Control4. They're taking
on Colorbeam, where they want to place conventional can
lights side by side with the RGBW tunable can to highlight
how it can transform a space and accentuate features.
So, while the medical world and becoming a surgeon
might have been a fulfi lling career for Neal Check, there's no
denying that his " Welcome to Cool " turned out to be the
right decision. CE Pro
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April 2024 CE Pro | 49
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CE Pro April 2024

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