CE Pro April 2024 - 59

One Firefly, Lutron Partner on Dealer
Program Offering $1.4M in Services
DEALER PROGRAMS can
benefit the participants in
numerous ways, depending
on the manufacturer, and
the latest collaboration
announced between One
Firefly and Lutron looks to
be an attractive one for the
integrator channel.
This year, Lutron Gold,
Platinum, Diamond, Diamond
Elite, Black Diamond,
Sapphire, and Titanium
dealers will receive a credit
toward any new One Firefly
marketing services (project
based work or digital marketing)
purchased in 2024.
For this newly refreshed
program, One Firefly is offering
a total of $1,439,500 in free
marketing credits to Lutron
dealers. Exact credit amount
will vary based on dealer
level, the company notes.
Credits are provided
in addition to the Dealer
Marketing Credits that
participants receive as part
of their program level, which
can also be redeemed on
Lutron-focused One Firefly
marketing services, according
to the company.
Dealers who use their
Dealer Marketing Credits
from Lutron, as well as the
credits offered by One
Firefly, have the opportunity
to launch impactful digital
strategies and branding
projects this year to drive
new market visibility, sales
opportunities, and overall
growth, One Firefly explains.
Integrators can apply their
credits toward Lutron-focused
marketing services such as
refreshing their website, vehicle
wraps, brochures, marketing
slicks, and other services.
Through this collaboration,
Lutron dealers will be able to
work with an industry-specialized
team of marketing experts
to leverage a variety of
customized digital strategies.
" We are constantly looking
for new and innovative
ways to help our dealer
community, " says Ben
Bard, vice president of the
Luxury Residential Business
at Lutron. " And we understand
the immense opportunity
marketing presents
to help integrators unlock
new business opportunities
and thrive this year. As an
industry-specialized agency,
One Firefly is uniquely positioned
to help our dealers
grow and we're excited to
see what this year holds. "
One Firefly's full-service
marketing suite includes,
but is not limited to, content
marketing (blogging
The program provides
multiple tiers of digital
services and customization
for integrators.
and email), social media,
paid advertising, live chat,
review management, video,
ongoing SEO, and more, the
company notes.
" Now more than ever,
marketing is critical for
business owners to navigate
through a competitive and
ever-evolving marketplace, "
says Ron Callis, CEO of One
Firefly. " Our mission is to
help technology businesses
grow, and our partnership
with Lutron will help ensure
success and prosperity within
our industry as a whole. "
Hunter Douglas Integrator Program Marks 5 Years
HUNTER DOUGLAS, a manufacturer and marketer of
custom window treatments, celebrates the fifth anniversary
of its Custom Integrator Program (CIP) with significant
achievements in membership growth and expanded member
benefits. Since launching in 2019, the Hunter Douglas CIP has
witnessed a nearly 20-fold increase in membership.
The Hunter Douglas CIP simplifies smart shade adoption
and supports integrators in navigating the category's evolving
design and installation requirements. The program's membership
milestone aligns with industry growth predictions, like
those outlined in CEDIA's Integrated Home Market Analysis,
which identifies automated window treatments as a top
category for integrators in 2024.
As customers and interior designers increasingly seek
smart shades for their broad benefits in the connected
home, Hunter Douglas says it is committed to supporting
new and existing CIP members in navigating the category's
potential and delivering on this demand.
cepro.com
" As more dealers adopt this dynamic category, integrators
must distinguish themselves through unique offerings -
going beyond the basic roller shades and creating connected
home experiences with distinctive styles that improve convenience,
comfort, energy efficiency, privacy, ambiance and
more, " says Maren Gehling, director of sales for the custom
home and integration channels, Hunter Douglas.
" While expanding into a design-forward product category
can seem daunting, the Hunter Douglas CIP is designed to
support dealers at every stage of their smart shade journey
and celebrate their success as they satisfy clients, forge partnerships
with designers and builders, and bolster growth in a
competitive market. "
Hunter Douglas strengthens its commitment to the custom
integrator channel with ironclad incentives and new perks
for CIP members in 2024, such as access to a comprehensive
suite of resources, including customer service, training, and
essential sales support for effective business expansion.
April 2024 CE Pro | 59
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CE Pro April 2024

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