CE Pro August 2021 - 22

Networking+Home Control
SECURITY | LIGHTING/SHADING | ENERGY MANAGEMENT | AMENITIES
SnapAV Rebrands as Snap One
New name reinforces ongoing mission
to make integrators' lives easier while
emphasizing expansive company's
ability to be 'one-stop-shop' to them.
By Jason Knott
IN THE LATEST of a slew of
2021 news from SnapAV, at
the end of June the company
unveiled a new name
and logo: Snap One.
According to CEO John
Heyman, the new name
reflects the company's goal
to be the one-stop-shop
for solutions, services, and
platforms for custom installation
integrators whose
businesses have grown well
beyond AV products.
" The name 'SnapAV' no
longer fully represents who
we are or our aspirations
for the future, " Heyman
says. " We kept the name
'Snap' because of our ongoing
mission to make our
partners' lives easier. Snap
One builds upon this legacy
and reinforces our aspiration
to be the integrator's
most valued and most
trusted partner. We want
to be the one place with
the broadest portfolio of
best-in-class products; the
one shopping experience
that can be done online or
in-store; and the one partner
that professionals can
depend on when installing
22 | CE Pro August 2021
and supporting the amazing
experiences that their
customers desire. "
The new moniker also
represents a unified company
that includes legacy
SnapAV and Control4
organizations following the
major merger in 2019.
" Together, now as Snap
One, the company can
serve as the industry's central
source for everything
needed to succeed, today
and in the future, " Heyman
said. " The name Snap One
emphasizes our desire to
be the one-stop-source for
the solutions that integrators
need - including
control - whether it's
with our own solutions or
third-party products. "
The announcement
follows SnapAV's recent
acquisition of Access
Networks, investment into
Parasol and word of forthcoming
IPO.
The company was founded
in 2005 by integrator
Jay Faison with the goal of
making it " easy as a snap "
for integrators to buy
products with high marSnap
One now has more than 4,300 SKUs available via its
online purchasing portal and Pro Stores, including more than
a dozen third-party brands added over the past two years.
gin and protective pricing,
and easy to conduct
business in general with
the company. Since then,
the company has evolved
into multiple categories of
equipment, became one of
the first to launch an online
portal for integrators,
created a remote management
platform (OvrC)
that monitors not only its
products but those from
third-party companies, and
established physical distribution
locations across the
country.
" The market has changed
dramatically over the past
15 years. Today it's more
complex than ever, " comments
chief revenue officer
Jeff Hindman.
" We wanted a rebrand
that would remain consistent
with our journey and
coincide with our philosophy
going forward. The
new name is an anchor to
our past and at the same
time encompasses what we
aspire to be in the future, "
he notes.
Among the aspirations,
according to Hindman,
is adding even more Pro
Store distribution locations.
Currently, Snap One has 27
branches and Hindman says
the plan is to add at least
15 more locations over the
next 12 months.
" That same-day availability
for dealers is needed to
complement to ecommerce
portal, " he notes.
Later this year, Snap
One will unveil one unified
portal so integrators can research,
quote, and purchase
any products from a single
location. The company will
also have one streamlined
loyalty program.
Specifically, that means
Control4 equipment will
be available later this year
via the Snap One portal so
authorized Control4 dealers
can purchase all Snap
One brands in one place.
An upcoming Partner Rewards
program will apply
to all Snap One brands,
according to Kordon
Vaughn, vice president of
marketing, creative and
campaigns.
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CE Pro August 2021

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