CE Pro August 2021 - 35
David says it's not coincidental that the
company's growth took off when Alissa took
on a greater role. It has converted his thinking
of a sole entrepreneurial situation is the
best path forward.
" In the end, I don't believe anybody can
run a business on their own, " he concludes.
" You either need to hire somebody like Alissa
or marry someone like her. I just got lucky. I
don't want to sound goofy, but I don't believe
a man can truly be what he's supposed
to be without a good woman. I think you can
be successful, but I think there's always some
kind of gap or hole there.
" Even if you go through your whole life and
make millions of dollars, I believe you would
have been twice as successful. You need a
partner ... my partner just happens to be
good at business, " he says.
Keys to Successful Partnership
According to CE Pro data, 38% of integrators
cepro.com
report they have a family member involved
in the business. Among those businesses in
which family members are working alongside
each other, just over half (52%) are husbandand-wife
partnerships. So how can spouses
spend all day together at work and then all
evening together handling four kids without
getting frustrated?
Alissa says the key is to keep things as
separated as possible, including even the
proximity of their desks at work.
" We try to keep things as separate as
possible. I think in the beginning there was
a little tension. I remember saying to David
once, 'Talk to me like you are talking to your
accountant, not your wife.' I work from the
office, and David works out of the store,
which is in a different location, " she says.
" I also never question why he is doing
something a particular way that I might
disagree with, such as a conversation on the
phone or an email with a client. I might offer
August 2021 CE Pro | 35
Theater Advice is not just
a business, but a family
affair for David and Alissa
Huse and their daughters
(from left) Carys, Arleigh,
Isla and Arden.
http://www.cepro.com
CE Pro August 2021
Table of Contents for the Digital Edition of CE Pro August 2021
CE Pro August 2021 - Presentation
CE Pro August 2021 - Cover1
CE Pro August 2021 - Cover2
CE Pro August 2021 - 1
CE Pro August 2021 - 2
CE Pro August 2021 - 3
CE Pro August 2021 - 4
CE Pro August 2021 - 5
CE Pro August 2021 - 6
CE Pro August 2021 - 7
CE Pro August 2021 - 8
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CE Pro August 2021 - 38
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CE Pro August 2021 - 45
CE Pro August 2021 - 46
CE Pro August 2021 - 47
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CE Pro August 2021 - 49
CE Pro August 2021 - 50
CE Pro August 2021 - 51
CE Pro August 2021 - 52
CE Pro August 2021 - 53
CE Pro August 2021 - 54
CE Pro August 2021 - 55
CE Pro August 2021 - 56
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CE Pro August 2021 - Cover3
CE Pro August 2021 - Cover4
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