CE Pro August 2022 - 21

SPONSORED CONTENT
Preventing Cyberattacks Before They Occur
guardDog's ASM solution preemptively recognizes, exposes, and shuts down
cybersecurity threats before an attack can happen could prevent it.
he time is now to protect your company
and your clients from cybersecurity
scams. The sophistication of hackers and their
schemes is growing more elaborate every day,
and every moment that integrators wait to
secure their own business and their customers
is time wasted. guardDog.ai, winners of the
CEDIA Expo TechStarter Award as the best
up-and-coming business opportunity, is leading
the way in bringing this timely solution to
custom integrators.
How timely is it? Very. Just last month, a
T
Attack Surface Management (ASM) managers.
guardDog's ASM solution provides preventative
protection by taking " pre-mediation "
countermeasures against suspicious behaviors
and attempted exploits, including email. It
uses patent-pending artificial intelligence to
pre-emptively recognize, expose, and shut
down cybersecurity threats before an attack
can happen.
" It also re-sets the balance of economic
veteran integrator had his email hacked as part
of a sophisticated phishing scam. After gaining
access to the dealer's email, the thief convinced
a homebuilder client to wire transfer
a large deposit fee to a false account. When
the dust had settled, the homebuilder was out
$62,000 and the integrator was out the money
he plunked down for the equipment.
guardDog's Attack Surface
Management Solution
That integrator's story is probably not that
unique. According to CE Pro data, 73% of
integrators are doing absolutely nothing in
terms of protecting themselves or their clients
from hacks.
" guardDog was borne out of this notion
that the amount of spending continues and
the number of tools continue to increase, but
the amount of cybersecurity damages continues
to increase exponentially, " says Peter Bookman,
founder and CEO of guardDog. The
company's aim is to put " cyber wellness " in
the hands of integrators who want to become
power by making it profitable to prevent the
exploit rather than profit from the exploit as
a remediating provider after the fact, " he says.
guardDog's Attack Surface Management
as a Service (ASMaaS) cybersecurity servicebased
solution, dubbed FiDo, proactively prevents
intrusions across the network and at the
router itself. It brings:
* Greater protection
* Fewer attacks and vastly reduced financial
incentives for hacking
* Recurring revenue for integrators that
is cost-effective for customers and does
not require additional support.
In conjunction with FiDo, guardDog's
Protective Cloud Services overlay device uses
AI-driven network overlay technology to
find and protect attempted cyberattacks in
less than two milliseconds by identifying the
threats device and network management solutions
can't see and proactively halting potential
exploits before they begin.
In both wired and Wi-Fi networks, guardDog
protects users from the threats in the
edge territory that lie outside the perimeter of
the network or on attached devices that other
solutions can't see, including digital doorbells,
smart refrigerators, and gaming systems that
are inherently vulnerable to the networks they
join. The service protects its users's networks
and the devices that are attached to them
against the latest threats that arise in the form
of ransomware, man-in-the-middle attacks,
denial of service, and emerging novel threats.
Glenn Merlin Johnson, principal at Adaptive
Design Group, one of the industry preeminent
lighting design firms, has become one of
guardDog's chief advocates. He says guardDog
is just beginning to deploy its simple-to-install
solution to the custom integration market via
a rep network.
" We are having great success, " he notes.
" After integrators sign a dealer agreement for
their territory, the beauty of this solution is
that they can go back to the very first client
they ever assisted with an automation, networking
or an AV system because I guarantee
they do not have this protection. "
The MSRP for guardDog's managed FiDo
solution for a small location is $800 per year,
or just $66.67 per month.
" I spend more per year to get my car
washed, " quips Johnson.
For a full managed/distributed solution,
the MSRP is $1,400 per year, or $116.67 per
month. Integrators can earn margin based on
the number of units they deploy.
" They are not only going to earn RMR
on guardDog.ai, but dealers are going to be
automatically upgrading routers and other
devices when they do the installation for
past clients, " he adds.
Glenn Merlin Johnson of Adaptive Design
Group has become a chief advocate for
guardDog due to its enormous opportunity
for integrators.
guardDog's solution brings a much-needed cybersecurity
solution for integration companies themselves and their clients.
Peter Bookman, founder and CEO of
guardDog, says proactive Attack Surface
Management (ASM) technology resets the
narrative for cybersecurity as preventative
versus being about post-attack mitigation.
http://www.guardDog.ai http://www.guardDog.ai
CE Pro August 2022

Table of Contents for the Digital Edition of CE Pro August 2022
