CE Pro August 2022 - 56

Channel
TIPS | EDUCATION & EVENTS | DISTRIBUTION
Leading Midwest
Integrator Rebrands
as Denizen
Following a pair of key acquisitions,
Echo Systems initiates refresh to serve
its clientele across swath of states from
offices in Omaha, Neb.; Kansas City; and
Dallas. By CE Pro Editors
ONE OF THE Midwest's
powerhouse integration
companies, Echo Systems,
has initiated a large-scale
brand refresh including a
name change.
Echo Systems' acquisition
of Integrated Electronics
in 2019 and Dallas Sight
and Sound in 2021 led to
major expansion of territory,
talent and offerings, and
owner John Palser believes
it is time to reimagine the
company as one unified
team under the new name
of Denizen.
" Who we've been is
incredibly important, " says
Palser, founder of Denizen.
" The history and legacy of
each of these companies will
never be lost - they've all
contributed so much to who
we are as a team. But now is
the ideal time to imagine all
that we can be together and
bring a new spirit and vision
to the collective group. "
That vision was also largely
influenced by a new approach
to customer service
56 | CE Pro August 2022
and satisfaction. Leadership
among the integration firm
believed the client experience
must take center stage,
even in the naming and
branding, according to an
announcement.
For most Americans,
" home " has taken on a more
important role than ever before,
whether it's a place of
quiet refuge, a home office,
a busy, bustling hub of family
life, or for many - all of the
above, Denizen emphasizes.
Palser and team came
up with the idea that one
shouldn't just feel like a
" resident, " but instead a
true " citizen " of their own
home. Hence the name
Denizen, which they define
as one who rules their space,
moving through each day
with intention, focus and,
hopefully, sheer delight -
especially with integrated
and smart technology.
The busy Denizen team
has plenty of travel on tap
to smart homes among a
swath of states. With offices
Denizen has active projects throughout 14 states, from
South Dakota to Texas.
in Omaha, Kansas City and
Dallas, they are now actively
working on projects across
14 states, from South Dakota
to Texas.
They're also open to new
growth, having extended
the language around their
services to include " wherever
you call home. " In 2017,
the company undertook a
major investment to build an
award-winning showroom
that cost $2.5 million. CE Pro
provided an in-depth look
at the showroom, which
features high-end lifestyle
amenities alongside all the
smart home and AV technology,
as well as company
processes in its February
2019 cover profile.
The new, sleek, black and
white logo and branding positions
Denizen as a sophisticated,
creative, connected
partner that can " make your
home your world, " according
to the announcement.
As the company describes
that denizen mantra, " from
mood-matching music that
floats and follows smart
home owners from roomto-room
to eye-popping
entertainment that's either
brighter and better than ever
(or completely disappears
with a single touch) and
much more, team Denizen
invites customers to experience
the ever-changing
home technology world. "
Palser sums it up, " I'm
so proud of our team, this
refreshed brand identity, and
most of all of the experience
we offer our clients. It will be
the same level of premium
care and commitment, under
the same ownership - but
it's exciting to look the way
we feel, and that is hightech,
high-level, and at our
absolute best. "
For a closer look at the
new branding, check out
denizenhome.com.
cepro.com
http://www.denizenhome.com http://www.cepro.com
CE Pro August 2022

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