CE Pro August 2023 - 12

Audio+Video
DISPLAYS | COMPONENTS | FURNISHINGS | ENTERTAINMENT | SERVICES
LG 272 " MAGNIT
microLED Lights Up
InfoComm 2023
The company has upped the size and
allure of its massive DVLED resimercial
solution since the CEDIA Expo debut.
By Amala Reddie
LG BUSINESS Solutions
USA exhibited its full
line of MAGNIT DVLED
(direct-view light emitting
diode) displays at June's
InfoComm 2023 in Orlando,
Fla., including a gargantuan
272-inch (or 22-and-a-halffoot)
microLED display,
double the size of its initial
CEDIA Expo outing.
Per the company, these
displays enable large,
cutting-edge screens to
be deployed in various
settings. These include
corporate offices, video
production sets, digital art
displays and even luxury
residential applications.
" The MAGNIT family of
DVLED displays offers integrators
and clients some of
the most striking, impactful
digital screens on the
market today, " says David
Bacher, head of marketing
for LG Business Solutions
USA. " Whether it's forming
an extended reality backdrop
on a professional video
production set or displaying
12 | CE Pro August 2023
messaging or ads in a retail
store or corporate lobby,
LG's MAGNIT technology
delivers incredible experiences
with a premium feel. "
Unveiled for the first
time in the U.S. is the
272-inch LG MAGNIT 8K
microLED Display (Model
LSAB007), says LG. This
display highlights how the
tiny pixel pitch makes it an
ideal solution for a variety
of commercial use cases
including retail, hospitality
and corporate environments
showing video or
digital art content.
The microLED display
offers a 0.78mm pixel pitch
with LG's Deep Black Technology
and an impressive
150,000:1 contrast ratio
to deliver stunning images
with vivid colors, excellent
contrast and ultra-fine
detail, LG states.
The LSAB007's Alpha
9 Intelligent Processor,
integrated ambient light
sensor, support for HDR10
and HDR10 Pro and wide
LG showcased several display solutions at InfoComm,
with the MAGNIT turning many heads at the booth.
160-degree horizontal- and
vertical-viewing angles
enhance user experiences
in any seating arrangement.
Several layers of coated
film help protect the LEDs
from water drops, dust and
physical impact.
Next is the MAGNIT
Studio Series with
Megapixel VR's Helios
controller, says LG. Model
LBAG015 is a tile-based,
1.5mm pixel-pitch DVLED
solution specially designed
for on-camera use
in professional production
studios. The ability to present
seamless, convincing
video that can be used on
camera without distortion
is already empowering
production studios to build
extended reality and virtual
reality stages where filming
backdrops can be digitally
designed and displayed in
real time while recording.
The curveable, high-contrast
LBAG series displays
offer actors and on-screen
talent a more immersive
experience than post-production
or green screen
solutions, while also
enabling direct on-screen
presentation capabilities for
information or news programs.
Controls including
V-Sync, phase shift, color
and gamma adjustment,
customizable 3D-LUT and
manual HDR adjustment
ensure optimal operation in
any environment.
Another MAGNIT
MicroLED display (model
LSAB007) previewed
how the technology can
be deployed for high-end
residential installations.
According to the company,
the display comes with
even greater definition
and clarity now possible
through the just-released
residential LSAL006 series
that offers LG's smallest
LED pixel pitch.
AMALA REDDIE is
managing editor of sister
publication Commercial
Integrator.
cepro.com
http://www.cepro.com
CE Pro August 2023

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