CE Pro August 2023 - 30

LIGHTING
project was a large one done out of necessity
after the client asked them to take
care of it.
" The project turned out well, but you get
bumps and bruises along the way. I have
never been shy about getting a few bruises.
Jumping all in on lighting fixtures has been
key for us. I think it is definitely the next
direction for this channel. We took our time
making sure everyone was comfortable
about talking about lighting fixtures, then we
took it out to all the specifiers and homeowners, "
says Wanless.
One key byproduct of being engaged in
Environmental Lights
REVI Tunable White fixtures
offer dealers design
and installation flexibility
when spec'ing downlights
and systems that
faciliate circadian rhythm
alignment.
lighting fixtures is getting involved in projects
earlier, according to Wanless.
" The designers and architects bring us in
Technology Design
Associates: 'Go All In'
CE Pro 100 integrator Ron Wanless of
Technology Design Associates in New
River, Ariz., went " all in " on lighting. The
company sent 22 people on its staff
through American Lighting Association
(ALA) training before TDA even installed a
single system.
It wasn't ideal, but TDA's first lighting
earlier and it helps get us into the client's
mind early on. It allows us to expound
upon all the technologies we deploy, not
just lighting, but also shades and controls.
We explain that it is an inclusive process
and helps us be brought onboard for all the
technology in the home, " Wanless explains.
" So, lighting fixtures has been huge in increasing
our overall company sales volume,
not just for lighting but for everything. "
American Lighting: Lighting the Customer's World in Layers
The key to creating truly captivating
lighting designs is in
the depth and layers that are
found within the design itself.
Proluxe by American Lighting
calls this design approach " layers
of light. " By adding multiple
layers of lighting to each space,
balance and even illumination
can help enhance and highlight
architecture, create room flow and provide overall
improved lighting.
There are three main layers of lighting to work with:
accent lighting, task lighting, and ambient lighting. Accent
lighting is used to highlight certain features of a space.
Task lighting is specifically designed to illuminate spaces
being used for intricate task work such as cooking, writing,
etc. Ambient lighting is the primary source of lighting in a
room. Ambient lighting also provides an overall sense of
comfort and wellbeing to its occupants.
With such a large variety of layers, from under cabinets
to coves, theaters, outdoors and everything in between,
it is ideal to have a variety of products to choose from.
This is what makes low-voltage linear lighting such a great
solution for integrators. Proluxe Lighting provides multiple
types of tape light with varying white light CCTs and full
color options, as well as different IP ratings for indoor and
outdoor installs. Having a wide assortment of extrusions
opens the creative possibilities for how linear lighting can
come to life.
There has never been a better time for integrators to
explore the ways linear lighting can lead to better lighting
designs and more opportunities. -Jennifer Kirkpatrick,
Director of Sales, American Lighting
30 | CE Pro August 2023
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COURTESY ENVIRONMENTAL LIGHTS
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CE Pro August 2023

Table of Contents for the Digital Edition of CE Pro August 2023
