CE Pro December 2021 - 19

SPONSORED CONTENT
Ring Helps Drive More Homebuilders
into Smart Tech
Video doorbells are now standard features in 32% of newly built homes, which can drive
installation of even more tech amenities.
he demand among homebuilders for smart
home technology is growing, and integrators
can thank the popularity of Ring Video Doorbells
for much of that growth.
According to new research from Utopia, nearly
one-third (32%) of homebuilders now report
marketing video doorbells as a standard amenity
in their newly constructed homes. That is by far
the most popular smart home technology that
builders have migrated from an option to a standard
amenity, well ahead of whole-house controls,
smart fitness equipment, and home monitoring
systems. At the same time, the Utopia
study reveals video doorbells are the most popular
smart home upgrade option, with nearly 42%
of builders offering it to their prospective buyers.
The broad acceptance of smart home technology
as standard and optional features by builders has
been a long time coming. Builders have historically
been reticent to include any kind of smart technology
in their homes, fearing potential construction
delays due to tech installation and possible future
service calls, among other reasons. But all that has
changed, likely due to broad consumer awareness of
integrator-friendly products from companies like Ring, a leading brand
in video doorbells among custom integrators with a 64% market usage,
according to the 2021 CE Pro 100 Brand Analysis Study.
As the primary tech installation partners for homebuilders, integrators
are beneficiaries of the changing attitude among builders
toward smart home technology. Video doorbells from Amazonowned
Ring can be the centerpiece for a conversation between integrators
and consumers about other technology in the home, such as
lighting, Wi-Fi, audio, indoor air quality and more.
Earlier this year, Lennar announced " Lennar Communities Connected
by Ring, " a suite of connected home products in new Lennar
homes that can all be managed from the Ring app. Lennar Communities
Connected by Ring brings security and smart home amenities
together in a single app using the Ring Alarm security system and
Ring Video Doorbell Pro, integrated with technologies from Level
Lock, eero, Flo by Moen, Honeywell Home by Resideo and myQ
Smart Garage Door Opener. Additional compatible devices can also
be added a la carte as homeowners create a home security system
that is unique to their needs.
Ring's work with Lennar is just one of many integrations with
other brands such as Savant, Lutron, Holovision, Masonite and Snap
T
One. Savant systems fully integrate with both
the Ring X Line and Ring consumer devices to
allow CE pros and customers to see Live View,
notifications and two-way audio from their Ring
devices via the Savant control. Savant also offers
the Ring X Line for sale via its Savant Store.
Doorway entry system manufacturer, Holovision,
offers the Holovision Powered by Ring
product line for the professional installation
industry. The line of four products enables integrators
to design customized access control systems
for their clients and utilizes PoE hardware
from the Ring Video Doorbell Elite, which can
then be combined with the client's or integrator's
preferred access technologies. Along with the
Holovision Powered by Ring product, another
access control option is the new Ring Access
Controller Pro 2, which is a device that supports
remote entry access and secure, in-gate package
deliveries via Key by Amazon.
Ring devices also integrate with lighting control
industry leader Lutron Electronics. The integration
allows customers to set their front door
and entry lights controlled by a Lutron system
to turn on when a linked Ring device detects motion, or when the
doorbell is pressed. The addition of lighting to a door entry event
adds another layer of security by giving the impression that someone
is home. The integration is supported by the Caséta by Lutron and
the newly-announced Radio RA3 smart lighting control systems
and compatible Ring devices.
In one of its more unique collaborations, Ring is partnering with
Masonite International Corp., a leading manufacturer of interior
and exterior doors. The collaboration embeds Ring Video Doorbell
technology, along with Yale Home smart lock technology, into the
Masonite door to create their first-ever smart door. According to
Masonite, the patent-pending technology is the most significant
advance in research and development for its doors since the founding
of the company back in 1925.
The newest Ring relationship is with Snap One, which now
distributes 56 SKUs of Ring devices, including the Ring X Line,
online and via its nationwide network of branches. Snap One Local
Pro Stores will serve integrators with in-stock availability of Ring
Video Doorbells, Chimes, Security Cams, Smart Lighting, X Line,
and Ring Alarm, as well as compatible sensors like a Panic Button,
Smoke/CO Listener, and Flood & Freeze Sensor.
CE Pro December 2021

Table of Contents for the Digital Edition of CE Pro December 2021
