CE Pro December 2023 - 40

INDUSTRY
CE Pro Masters
tion for the U.S. market, "
Goren says.
" The ironic part of this
story is that I had gone to
downtown Indianapolis
to get my retail tax ID and
merchant certificate to start
my own company ... when
the 911 page alerted me at 4
o'clock on that Thanksgiving
Wednesday for me to return
to the office to turn in my
company car, clean off my
desk and get my last paycheck.
I was so excited to
receive enough severance
to start my new journey and
build my own brand. From
that point on I never looked
back in the rearview mirror. "
Since Goren established
it 25 years ago, Technology
Interiors has become one
of the leading home theater
experts and integrators in
Central Indiana with over
10,000 clients, a beautiful
showroom and 12 employees.
The company manages to install,
pre-wire and program at
least 4-6 clients a day, every
day of the week, he states.
" When I started the
company, I created my
niche by doing my own TV
commercials. I realized that
there were no other audio
video companies doing
guerilla marketing, " Goren
comments. " My mentors
were the greatest motivational
speakers in the
world! I had picked up all
these traits from my earlier
career days as a Radionics
regional sales manager. "
Among other reasons for
Technology Interiors' success,
Goren points a talented
team of technicians and
staff, " especially my two
sons Isaac and Gabriel, and
Josh Hill and Ben Pettingill
who have been by my side
for almost 20 years. "
When it comes to Speaker
Snap, Goren says the
idea came to him while he
was staring at a bicycle seat
of all things, " which sounds
obscure to people who are
not inventors. " No matter
how its vision was conceived,
Speaker Snap has
quickly made a name for
itself and is now available
from major distributors
worldwide, he notes.
The brand comprises
banana plugs, keystone inserts,
phoenix connectors,
barrel connectors, structured
wire interfaces, and
outdoor audio interfaces
- all using patented levers
and clamping mechanisms
instead of screws. " And
many other new products
to come, all of them are
tool-less, " he adds.
Goren says his proudest
moments come when a
client gives him a high-five
and says how much they
love their home theater.
When he and wife Claire
are not involved in daily
business activities, they
like to rock out at their
home with Rick on guitar
and Claire playing piano.
" We both really love
music, live concerts, going
on cruises, driving fun cars
and living this most amazing
life with gratitude, " he
says. " We feel very blessed
to have accomplished all of
our success! "
COURTESY OF SPEAKERSNAP
Kim Lancaster, Caster Communications
RUNNING HER business
with a tough Northeast
attitude that includes
a drive to be the best,
Kim Lancaster says she
" stumbled " into the public
relations (PR) side of the
home technology market
in part due to attending
college in Boston at Emerson
University.
Before founding Caster
Communications in 1998,
40 | CE Pro December 2023
she says that she gained
experience as a young PR
professional working in
Boston on accounts such
as Bell Atlantic, which is
basically Verizon now, as
well as Toshiba, Beltronics,
and Bose.
As the founder and president
of Caster Communications,
Lancaster has gone
on to handle PR responsibilities
for high-profile
manufacturers such as
Runco, Paradigm, Control4,
Microsoft, Crestron, Hunter
Douglas, and Krell.
Particularly during the
early days of Caster Communications,
Lancaster was
grateful for the encouragement
she received from
Neil Terk of Terk Technologies,
as well as Mark Aling
of Paradigm, and CE Pro
Co-founder Julie Jacobson.
" Neil was a big believer in
me and my vision for Caster.
He was the person who
encouraged me to start my
own agency. He was also
my first client and remained
so until his passing in 2003.
Working with Terk put
Caster right in the center
of the XM Satellite Radio
launch in 2001 and helped
prove our chops with a
wide berth of consumer
tech media, " she recalls.
" The Paradigm account
was one of Caster's first
big CEDIA [and CES]
brands. Mark Aling hired
Caster in 2000, and we
launched the first hometheater-in-a-box
line. That
launch brought Paradigm
and audio enthusiasm into
more markets, helping
promote home theater
experiences that were
affordable and accessible
to more people. Rolling
Stone wrote a one-page
feature on the company in
2002, and Caster was the
cepro.com
http://www.cepro.com
CE Pro December 2023

Table of Contents for the Digital Edition of CE Pro December 2023
