CE Pro February 2022 - 31

STATS
MATTER
Over the past 25 years,
Atlanta Home Theater as
built an impressive resume
that includes:
No use of independent
contractors
No bankruptcies,
lawsuits or Better
Business Bureau
complaints
No mergers, investor
rescues, downsizing or
layoffs
Growth during all
three major economic
downturns
Steady flow of more
than 200 5-star reviews
Home Theater to thrive on word-of-mouth
referrals without any need to advertise for
decades. One big benefit from that business
model is that it has allowed Atlanta Home
Theater to afford larger salaries and more
challenging projects to keep its team stimulated
and incentivized.
Without the need to devote resources
toward finding projects or responding to bids,
the company's design engineers operate like a
white-glove concierge service, rolling out the
red carpet for clients, entertaining them with
wine and spirits, demonstrating systems on
display in its ornate showroom and delivering
the best overall experience available. Their
perfectionist culture has propelled them into
a truly international business with signature
home theaters in Egypt, Nigeria, Costa Rica,
Canada, the Bahamas, Pakistan and all across
the United States.
12,000-Square-Foot Enchanted
Swaybranch Castle
Atlanta Home Theater started out in a strip
mall facility. The Rosses were on the hunt for
real estate when Scott hit gold; a monstrous
unfinished building in the center of Roswell
that was ready to go to the auction block.
cepro.com
The bottom floor was still dirt, the second
floor was only framed - only the third floor
was finished.
Using a team approach, the company's
engineers, designers, technicians and office
staff were tasked with creating something
spectacular. After two years of their sweat
equity and creative vision, " Swaybranch
Castle " was complete - undoubtedly one
of the most unique and grand integrator
showrooms anywhere. Only 20 minutes from
downtown Atlanta, the 12,000-square-foot
facility displays smart home solutions via
myriad exhibits and demonstrations of home
theater, home automation, lighting, HVAC,
shade control, distributed audio and video,
virtual reality, outdoor sound and security
and surveillance integration.
The showroom was tactically designed to
support the company's growing operations
and training, while showcasing their comprehensive
capabilities, unique style of consulting
and proprietary, trademark secrets. The
facility provides prospective clients with an
arousing, interactive experience exemplifying
the extent of Atlanta Home Theater's competencies.
Swaybranch Castle is audacious proof
that no design element is outside the compa(Top
left) The showroom's
lush five-star lobby has a
captive alien that peers at
guests through a dungeon
door. The handcarved
entry doors (above) to
the grand theater are the
beginning of the seduction
process to attract customers
to AHT's full-scale
capabilities.
February 2022 CE Pro | 31
http://www.cepro.com
CE Pro February 2022

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