CE Pro July 2021 - 31

nities opening up, getting
product is transitioning back
to a matter of convenience.
Our go-forward focus is
on " ease " - we want to
make pickup, shipping, or
courier delivery to be as
easy, efficient and as quick
as possible. The majority of
our customers are as busy
as they have ever been and
our goal is to be able to get
product to them efficiently,
so they can get back on the
jobsite making money.
WHINNA: We made
accommodations for our integrators
to be able to safely
pick up their products and
interact with our staff during
the pandemic. We never
closed will call, just managed
safe distancing and COVID
containment practices. The
next phase has begun, and
we have once again opened
our popular self-shop format
for our will call customers.
We offer 24-hour pickup
for those wanting afterhours
access. Customer often pick
up their product during the
day for contactless delivery
and the fastest turnaround
time. Our freight program
includes courier service for
same day delivery to their
office or job site. On request
we are available for curbside
or dock delivery. We provide
same-day shipment on
freight orders.
APPLEBY: Since the start
of the pandemic, we have
been tracking conditions by
country, state and county,
and marking the necessary
changes to keep employees
safe while maintaining
business operations and
continued service to ADI's
customers. ADI quickly made
modifications in all locations,
like implementing curbside
pick-up, to minimize interactions
and ensure customers
could safely continue to
access essential goods. We
implemented numerous
safety measures and protocols
across all our locations
including the necessary PPE,
plexiglass shields at sales
counters, hand sanitizing
stations, social distancing
markers, employee daily
assessments and cleaning
protocols.
All these changes have
been well communicated
to our customers, and in
most locations our business
has returned with customers
shopping again in our
branches. Additionally, we're
seeing more customers
utilize the convenience of
our Digital Branch and take
advantage of our ability to
service them online. Many
customers like the ability to
shop online and pick up at
their local branch. For example,
customers can order
from the Digital Branch and
select our Pick Up Anytime
service, which allows them
to pick up their orders from a
secure, contactless locker at
one of our locations. ADI is
focused on delivering a consistent
omnichannel experience
to our customers.
FISCHER: Yes to all of the
above. Business has been
very healthy; the biggest
issue we had was getting
merchandise such as AV receivers.
So yes, the protocols
have changed, the most important
thing is the dealers
need to feel safe when they
" We're
seeing more
customers utilize
the convenience
of our Digital
Branch and take
advantage of our
ability to service
them online. "
-Bob Appleby, ADI
Distributors have continued
to modernize and realize that
efficient pick-up, shipping or
courier delivery are the keys
to integrator profitability in
some cases.
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July 2021 CE Pro | 31
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CE Pro July 2021

Table of Contents for the Digital Edition of CE Pro July 2021
