CE Pro July 2021 - 58

WELLNESS TECHNOLOGY
wellness-oriented solution versus a non-wellness offering.
That Ogilvy study goes on to estimate the global wellness
market at a whopping $4.5 trillion. Of course, only a small
slice of that is technology related. Adding more fuel to the
wellness fire, though, 77% of consumers say wellness is very
or extremely important to them, and 80% of people want to
improve their wellness. Those results suggest that any custom
Likely Wellness Initiatives in Next 12 Months
Get Training on Wellness-Related Technology
Incorporate Wellness into Marketing
Explore New Vendors Related to Wellness
Attend CE Pro Webcasts on Wellness
Seek Out Wellness Exhibitors at CEDIA Expo
Incorporate Wellness into Your Showroom
Consult with a Wellness Specialist
Appoint a Wellness Champion in Your Company
Hire a Wellness Specialist
1
No Intention
2
3
4
5
Strongest
Intention
Across the board compared to last year, dealers say they
are less likely to pursue all of these wellness initiatives.
Education in the subject seems to be the highest priority
before integrators will make the leap to pursue wellness as a
standard part of their business.
Target Clientele/Markets for Wellness
1. Ultra-wealthy clients
2. Liberal-leaning clients
3. Design-driven projects
4. New home construction projects
5. Existing home/retrofit projects
6. Conservative-leaning clients
When asked which types of customers and types of
projects are best suited for wellness, integrators believe
their most affluent customers are the best target.
integration company that can hone its wellness pitch will find
success, especially with so many other integration companies
clearly flummoxed with how to present their wellness offering
effectively.
In the CE Pro Deep Dive Study, which was fielded in May
2021, integrators certainly see specific types of clients as
being ripe for wellness offerings, namely, affluent clients,
design-driven customers and liberal-leaning customers.
According to the CE Pro data, 78% of integrators believe their
ultra-wealthy clients are either " very likely " or " definitely will "
be open to adopting wellness technology solutions.
Likewise, CE pros believe nearly half of their left-leaning
customers (49%) are good candidates for wellness. Also, exactly
half (50%) of integrators believe their projects that either
have an interior designer as a partner or are design-driven in
general have strong potential for wellness.
On the flip side, dealers don't think wellness is even a good
idea to bring up with conservative customers. Just 12% of dealers
think right-leaning clients would be open to wellness solutions.
Wellness Actions Taken, Strongest Categories,
Room Locations
Even though wellness adoption is slow, integrators are not
sitting around twiddling their thumbs. According to the study,
55% of dealers have seen an increase in the amount of indoor
air quality systems they have sold as a direct result of the pandemic.
Likewise, installations of motorized shades tied to an
astronomic clock to maximize natural light control have also
picked up, with 45% of integrators reporting increased sales
due to COVID-19.
Other wellness-oriented equipment categories spurred by
the coronavirus include HCL (44% of dealers reporting an uptick),
immersive home fitness (33%) and central vacuum/IAQ
systems (35%). Outdoor entertainment, water quality monitoring
and sleep-related tech were also elevated during the past
15 months of lockdowns.
While the overall increase in wellness-centered tech installations
was just 8%, some integrators reported tremendous jumps
over the past year. Nearly 23% of dealers had a spike of more
than 50% in their wellness projects, with 5% of dealers even seeing
a nearly doubling of their wellness business. Heading into the
second half of 2021 and into next year, nearly one-in-three CE
pros expects a 50% rise in the number of wellness projects, with
10% anticipating to as much as double their wellness revenues.
One surprising piece of data from the 2021 CE Pro Wellness
Deep Dive Study was the shift in room locations for wellness
technology. Last year in the 2020 survey, integrators by far
cited the kitchen as the key room of the home where they expected
to deploy wellness solutions. This year, the home office
58 | CE Pro July 2021
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CE Pro July 2021

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