CE Pro July 2021 - 59

Expansion of Project Revenues by Adding Wellness
Always
9%
Frequently
25%
Infrequently
48%
The KB Home wellness concept home features a " MindBreaks "
room highlighting restorative technologies.
leaped to the top of the list, surpassing not only the kitchen,
but also the great room and master suite as the most-likely
area for wellness.
However, there is a bit of a dullness to that shine. Last year in
the 2020 survey, kitchens, great rooms and master suites were all
ranked as having between " good potential " and " high potential "
for wellness. In this year's study, not a single room of the home
ranked that high. Indeed, home offices were rated the highest
and they fell between " medium potential " and " good potential. "
On a positive note, CE pros expect to see more whole-house
wellness solutions adopted, bringing HCL and other elements
throughout the home versus having it isolated in a single area.
Integrators are also taking action to elevate their wellness
business. In total, 59% of dealers expect to add wellness-related
information to their sales and marketing presentations
and websites. Also, 55% report they are ready for some level of
wellness training, while nearly half (46%) are prepared to learn
more and pursue a wellness strategy for their business.
Other actions that many integrators plan to take include
incorporating wellness into their showroom, attend CE Pro
webinars on the subject, and explore new vendor opportunities
in the space. Nearly half (47%) are hoping to meet
wellness-related suppliers at the upcoming CEDIA Expo or
other trade shows. Few dealers are ready to commit to adding
payroll for wellness just yet, with only 16% of dealers saying
they would (or already have) hired someone as a wellness
specialist for their company.
To reach wellness nirvana, dealers say they need help from
suppliers, with 71% asking for more education on the topic,
60% looking for manufacturers to elevate awareness among
end users, and 56% wanting marketing support literature or
information. Other desires include margin on wellness products,
end-user referrals from suppliers, and available product
targeted at the custom installation channel. CE Pro
cepro.com
While wellness is hot overall as a category, CE pros report
that they are not often able to parlay it into more revenue
on a project. However, the percentage of integrators who
report they have expanded every one of their projects by
bringing a wellness solution to the attention of their clients
rose from just 2% to 9%. So, in other words, integrators that
do showcase wellness are being successful, while those that
don't, aren't really in the game.
Most Likely Areas for Wellness Related Technology
Home Office
Master Bedroom
Whole House
Kitchen
Kids' Rooms
Great Room/Multipurpose Room
Dedicated Wellness Area/Home Theater
Bathrooms
Outdoors
1
Lowest
Likelihood
2
3
4
5
Highest
Likelihood
Integrators put wellness technology in home offices more
than any other location of the home. That trend is clearly
being driven by the pandemic and the crush to update
home offices that in some cases have gone from rarely
used to permanent work locations. Color-changing light
in an office environment can increase productivity. Other
dedicated spaces not listed include fitness rooms/gyms,
basements, wine cellars and garages. There was not a single
area of the home, however, that registered as strongly as
last year, showing again how the fervor for wellness might
have dampened.
Never
18%
July 2021 CE Pro | 59
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CE Pro July 2021

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