CE Pro July 2023 - 28

CE PROFILE
Elite AVL
(Left to right) Elite AV &
Lighting's Rory McQuality,
Justin Dohman, John
Williams, Drew Westbrook,
Jimmy Abrams,
Mark Baginski and Colt
Wallace hold up their
Home of the Year Awards
haul at CEDIA Expo 2022.
story behind everything I do and a reason
behind everything I do, " Dohman says. " If I
try something once and it doesn't work, I
get rid of it, and if I feel it just adds a little
bit of value, I keep it going. "
This Best Outdoor Project
honoree from CE Pro
showcases how Elite AV
& Lighting can elevate an
already spectacular space.
From Car Stereos
to Home Theaters
Dohman grew up in a small town in central
Illinois and as a teen he got fanatical about
car audio, and thought his career path may
lead to opening up a shop to sell brands
such as Alpine, Kicker, DD Audio and Rockford
Fosgate.
" I love speakers, I love bass; building boxes
and enclosures in fiberglass, and getting dirty
doing all that stuff, and that led me into the
car audio competition scene. I traveled nationally
doing that, and then I moved to Texas
when I was 18, " recalls Dohman, now 39.
Competitions would take him to Nashville
or Florida or California, for instance, and
100+ cars would show up to be judged in
different classes, like how big the vehicle
is, how many amplifiers it has, how many
subwoofers, etc. Dohman had a competition
car, a little Honda CR-X hatchback that he
would modify, with some aid from sponsors,
" and try to get it as loud as humanly
possible. "
To help fuel his car stereo habit - which
he poured all of his disposable income into
- Dohman got a job when he moved to
Texas right after high school at Ultimate
Electronics, before realizing that Tweeter
had a much better compensation scale and
higher-end customers, he says.
" I quickly jumped ship over there and
learned sales. I met a lot of cool people who
mentored me and got me to where I wanted
to be as far as how to talk to people, how to
sell to people, " he explains.
The big-city experience at a respected
hybrid retailer filled in real-world life skills
that weren't applicable to Dohman's rearing
around Fairbury, Ill., which he describes as a
rural farming community of less than 4,000
people, half of whom engage in a branch
of Christianity that doesn't believe in TVs
or electronics. Between his expertise in
28 | CE Pro July 2023
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CE Pro July 2023

Table of Contents for the Digital Edition of CE Pro July 2023

CE Pro July 2023 - Intro
CE Pro July 2023 - Cover1
CE Pro July 2023 - Cover2
CE Pro July 2023 - 1
CE Pro July 2023 - 2
CE Pro July 2023 - 3
CE Pro July 2023 - 4
CE Pro July 2023 - 5
CE Pro July 2023 - 6
CE Pro July 2023 - 7
CE Pro July 2023 - 8
CE Pro July 2023 - 9
CE Pro July 2023 - 10
CE Pro July 2023 - 11
CE Pro July 2023 - 12
CE Pro July 2023 - 13
CE Pro July 2023 - 14
CE Pro July 2023 - 15
CE Pro July 2023 - 16
CE Pro July 2023 - 17
CE Pro July 2023 - 18
CE Pro July 2023 - 19
CE Pro July 2023 - 20
CE Pro July 2023 - 21
CE Pro July 2023 - 22
CE Pro July 2023 - 23
CE Pro July 2023 - 24
CE Pro July 2023 - 25
CE Pro July 2023 - 26
CE Pro July 2023 - 27
CE Pro July 2023 - 28
CE Pro July 2023 - 29
CE Pro July 2023 - 30
CE Pro July 2023 - 31
CE Pro July 2023 - 32
CE Pro July 2023 - 33
CE Pro July 2023 - 34
CE Pro July 2023 - 35
CE Pro July 2023 - 36
CE Pro July 2023 - 37
CE Pro July 2023 - 38
CE Pro July 2023 - 39
CE Pro July 2023 - 40
CE Pro July 2023 - 41
CE Pro July 2023 - 42
CE Pro July 2023 - 43
CE Pro July 2023 - 44
CE Pro July 2023 - 45
CE Pro July 2023 - 46
CE Pro July 2023 - 47
CE Pro July 2023 - 48
CE Pro July 2023 - 49
CE Pro July 2023 - 50
CE Pro July 2023 - 51
CE Pro July 2023 - 52
CE Pro July 2023 - 53
CE Pro July 2023 - 54
CE Pro July 2023 - 55
CE Pro July 2023 - 56
CE Pro July 2023 - Cover3
CE Pro July 2023 - Cover4
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