CE Pro July 2024 - 21

productive attitude.
But it doesn't make me
always wrong. There is a
difference between the
way lighting is typically
done and the way it should
be. Builders are faced with
a choice: will they build
houses that check the boxes
and put a roof up, or will
they pursue better lighting
that can help their clients
live better lives?
Deliver the Expected...
or Help Clients Enjoy
Their Homes More. We are
among the lucky few that
get to hear from clients
amazed by how lighting
helps transform their homes
into oases from noise and
stress. Lighting, when done
well, makes a difference in
how people use and appreciate
their homes.
Builders that choose better
lighting end up building
homes for more satisfied
clients, which can be good
for business... unless the
lighting design process
pushes them over budget
and delays delivery past the
due date. Then it might be a
toss-up, and who wants to
gamble with their business?
Blend in with the
Crowd... or Build Your
Reputation. There may
not be enough homebuilders
in the United States
(or in the world), but that
does not mean there is no
competition. I see some
pretty wonderful websites
and beautiful marketing
materials used by builders
to win over clients, but
perhaps the most important
marketing tool is the
homes themselves.
I have yet to visit a buildcepro.com
er's
website that features
photographs of their homes
after sunset, when it will
most likely be most used by
the homeowners. Why? The
biggest reason is because
the lighting just isn't very
good. It is notoriously difficult
to photograph homes
at night, and bad lighting
makes it all worse.
Builders interested in
enhancing their reputation
can use lighting to differentiate
themselves. This can
be a good case for hiring a
lighting designer, but a good
reputation is about more
than just pretty pictures.
Builders are also judged
on their business practices
and how well they stay on
budget and on time.
Whittle Away Profits...
or Protect Your Profitability.
Great lighting costs
more money and takes more
time. Period. So how can
builders offer better results
without threatening business?
I think the answer lies
in compromise. We lighting
designers can do incredible
things with light. But if we
only deliver at the highest
level, we limit the ability of
most builders and homeowners
to achieve even a
little bit better results.
A builder who recommends
lighting designers,
without careful planning,
may end up hurting their
business. Great lighting
won't be easy or cheap or
fast. You just have to do a
little work to get there.
DAVID WARFEL is Chief
Evangelist of Light at design
firm Light Can Help You
(lightcanhelpyou.com).
WAC Renames STRUT
System to VENTRIX
The company states that it selected VENTRIX because
the dynamic solutions combine VENTURE with MATRIX.
FORMERLY KNOWN as WAC-STRUT, VENTRIX is the
new version of the company's modular linear lighting, control,
and power system.
WAC says that its previous names weren't unique enough
to differentiate this modular linear lighting system in the
marketplace. The company states that it selected VENTRIX
because it combines VENTURE with MATRIX - a dynamic,
expansive VENTURE into architectural lighting solutions
that offer a comprehensive MATRIX of adaptable grid and
linear options for any high-end space boasts WAC.
The company says the team at WAC began developing
further iterations and expanding the product portfolio,
constructing a bold and imaginative architectural lighting
system that transcends the ordinary.
According to the company, VENTRIX system solves the
most demanding illumination challenges with modular
linear and recessed grid ceiling applications designed for
commercial and residential spaces.
Individually powered and controlled lighting elements
are configured on customizable channel systems that
can be modified directly on-site to adapt to changing
preferences or needs, WAC asserts there is no waiting for
custom lead times because it is easy to tailor VENTRIX to
fit the space.
The VENTRIX system is protected by many patents and
patent applications. The protocol-agnostic VENTRIX SYSTEM
features customizable, field-cuttable channels with
lighting elements operating autonomously and in groups.
VENTRIX CONNECT includes versatile connectors,
the building blocks of the system.
VENTRIX ELEMENTS include SILO pendant,
STEALTH SILO and FOLLOWME fixtures.
This intuitive, scalable configuration is future-proof to
fulfill your vision and last-minute design decisions. Build
how you want it, without custom lead times.
July 2024 CE Pro | 21
WAC
http://www.lightcanhelpyou.com http://www.cepro.com
CE Pro July 2024

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