CE Pro July 2024 - 24

DISTRIBUTORS GUIDE
Roundtable
in decision-making. Illumivue
has always focused
on innovation, but future
products will prioritize
intuitive interaction over
technical understanding.
Have you rolled out any
programs, incentives,
specials, etc. during the
past year?
FISCHER: We maintain
a strong focus on value-added
programs for
our retailers. Our Flash
VIR specials have paid out
over $150,000 to dealers,
our Smart Services program
significantly reduces
shipping costs for dealers,
and our free marketing
design has helped dealers
advertise and create
their own unique brand.
Our dedicated account
managers continue to
provide design and troubleshooting
support. We
are committed to offering
white-glove service with
industry-leading programs
that benefit dealers of all
sizes.
HOLZER: Each PowerHouse
member is very attuned
to the needs in their
specifi c market so they
have been nimble to create
programs that will drive value
for their dealer customers.
Across our members
training programs continue
to be a huge benefi t that
is off ered. Additionally,
many dealers don't realize
they can take advantage of
design services off ered by
their distributor partners.
This is a huge benefi t and
helps ensure that dealers
don't have to turn away
work because of project
complexity.
Last but not least, we're
fortunate to have continued
to expand the number
of vendor relationships we
have, adding nearly three
dozen new product lines
since 2020, ensuring our
dealers have access to a
wide range of products to
meet their project needs.
Each of these brands works
with our members to off er
competitive pricing, rebates
and rewards that help dealers
add to their bottom line.
STEWART: The WAVE
Premier Program is a robust
loyalty program that off ers
our dealers up to 7% back
on qualifying purchases
weekly! In fact, the Premier
Program has won awards
from CE Pro.
In addition, our tech support
eff orts remain at the
forefront of the industry.
We frequently hear that
our technicians set up the
same systems in our offi ces
and test benches that
dealers are installing in the
fi eld. This practice simplifi
es troubleshooting and
programming, as our team
is working with the same
products in real-time.
What are ways that you
support dealers to boost
their sales or profi ciencies?
FISCHER:
We empower
dealers to utilize our internal
resources for business
growth. This includes
easy-to-post social media
ads aligned with manufacturer
promotions, complimentary
assistance in
redesigning logos, business
cards, and more to maintain
professionalism with
their customers, thereby
eliminating the need for a
dealer to employ a dedicated
marketing team.
Moreover, we provide
free technical design and
advice, drawing from over
200 years of combined
experience. Additionally, we
off er the broadest range of
recurring monthly revenue
(RMR) opportunities in the
CEDIA space, allowing our
dealers to generate ongoing
profi ts from one-time sales.
HOLZER: Not a week
goes by when a PowerHouse
member is not hosting
a training. From getting
dealers comfortable with
new categories like lighting
and shading to mastering
those areas they're already
familiar with like audio system
design - PowerHouse
members are there to off er
support.
Now that the
supply chain
crisis has eased,
distributors
are making
more room for
inventory, which
these days means
more networking
and lighting
products.
Are you projecting business
to be up, down, or
fl at this year, and why?
FISCHER: While we anticipate
a slight downturn
in traditional home control
products, we're optimistic
about new revenue avenues
for our retailers. Our focus
on RMR programs, smaller
commercial projects, and
lighting solutions is poised
to off set any challenges in
the control market. We see
these areas as promising
opportunities for growth
and diversifi cation.
24 | CE Pro July 2024
cepro.com
KANGWANS/STOCK.ADOBE.COM
http://www.cepro.com
CE Pro July 2024

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