CE Pro June 2021 - 14

Audio+Video
DISPLAYS | COMPONENTS | FURNISHINGS | ENTERTAINMENT | SERVICES

KEF Music Lounge
Demo Cinema Earns
THX Certification
The U.K. audio company's New Jerseybased listening space passed rigorous
testing and features a 9.10.6-channel KEF
Cinema configuration. By Robert Archer
at THX reference levels the
system is so well balanced
tonally you could relax all day,
enjoying movie after movie. "
KEF explains that for a
speaker to gain THX certification it must pass hundreds
of lab tests.
KEF's Demonstration
Cinema occupies more than
9,500 square feet and it
includes a Seymour Screen
Excellence 160-inch 16:9
projection screen that is located 18 feet from an Epson
projector.
The system also includes
products from Acoustic Innovations, Indy Audio Labs/
Acurus, Straight Wire and
Parasound.
Elaborating on its speakers' THX Ultra Certification,
KEF says they are designed
to meet specific design and
performance criteria for larger rooms - 3,000 cubic feet
- with a target listening
distance of 12 feet.
The company stresses
the acoustical design of the
Music Lounge meets THX criteria for reverberation time,

KEF's by-appointment Demonstration Cinema is 9,500
square feet and includes products from Acoustic Innovations, Indy Audio Labs/Acurus, Straight Wire and Parasound.

COURTESY OF ACOUSTIC INNOVATIONS

VENERABLE U.K.-BASED
audio brand KEF has announced that its Marlboro,
N.J.-based Demonstration
Cinema has obtained THX
certification.
Located in the KEF Music
Lounge, the Demonstration Cinema incorporates
a number of the company's
THX Certified Ultra loudspeakers and subwoofers.
KEF emphasizes that for the
entire space to receive THX
certification, the speakers along with the whole
listening space and viewing
environment, were tested
and verified to achieve the
THX status.
" The experience of listening
to a movie in the 9.10.6 KEF
Cinema is absolutely transformative. The room vanishes
and you are transported into
the cinematic soundtrack, "
says David Kroll, vice president, KEF America.
" The Atmos height control
is so precise, you can hear
that the orchestra is positioned below the floor in
their pit. Even when listening

background noise, sound
pressure levels (SPLs), frequency response, delay times
and speaker placement.
" We are pleased to announce THX Certification
of KEF's high-end Music
Lounge Theater, along with
reinforcing the THX Certified
Ultra seal achieved by KEF
for the lineup of included
speakers, " comments Peter
Vasay, the head of the THX
Certification program.
" The launch of this elite

listening lounge demonstrates KEF's continued
commitment to providing its
customers with an elite entertainment experience, and
THX remains a proud KEF
partner to ensure their products meet our rigorous, high
standard of audio quality. "
The KEF Music Lounge is
by appointment only through
authorized KEF professional
integrators. KEF emphasizes
the facility follows New Jersey Covid-19 protocols.

14 | CE Pro June 2021 cepro.com

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5/11/21 1:58 PM

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CE Pro June 2021

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