CE Pro June 2021 - 42
CE PRO 100 | Brand Analysis
NETWORKING/CONNECTIVITY | CONTROL & AUTOMATION
Phone Systems/Intercoms
Networking/Data Wire
SnapAV/
Wirepath
Liberty AV
Solutions
ICE Cable
Resideo
SCP
SnapAV/
Control4
Panasonic
Axis
Communications/2N
DoorBird
Holovision
BULLET BRAND
61%
33%
26%
21%
15%
SnapAV's Wirepath brand has substantial distance ahead of a
pack of manufacturers in the remaining top five and beyond. This
group includes Liberty AV Solutions, ICE Cable, Resideo (ADI's
house brand), SCP, and a few companies just outside of the leaders including AudioQuest and Windy City Wire.
Structured Wiring Enclosures
SnapAV/
Wirepath
Legrand/
On-Q
Leviton
Legrand/
Middle
Atlantic
Liberty AV
Solutions
Resideo/
ADI
40%
23%
16%
12%
12%
Control4's communications-friendly products continue to solidify
its position atop this category. DoorBird jumps into the mix to
earn " Bullet Brand " status this year, and 2N collected another
couple of CE Pro 100 dealer mentions.
Cybersecurity
SnapAV/
Araknis
Access
Networks
SnapAV/
Pakedge/
Control4
Ubiquiti
Cisco
28%
19%
15%
BULLET BRAND
BULLET BRAND
BULLET BRAND
59%
71%
35%
11%
10%
10%
9%
As with Networking/Data Wire, SnapAV's Wirepath brand paces
the category again, but Legrand picks up some more market share
via its On-Q segment, which had a half-dozen more CE Pro 100
representatives compared with last year.
32%
Maybe the most obvious news in the market to see verified in
numbers, networking is up, which means cybersecurity is up.
Adding 12 dealers from its 2020 totals, Araknis comfortably sits
atop the category, while Access Networks continues to surge
with nine more mentions. Pakedge, Ubiquiti and Cisco all added
to their respective 2020 figures.
Whole-House Automation/Integration
Cell Phone Boosters
Wilson
Electronics
SureCall
Verizon
AT&T
50%
24%
13%
8%
After experiencing a couple of years of shifting preferences, the
Cell Phone Booster category has stabilized with Wilson Electronics establishing itself as to go-to manufacturer for half of the CE
Pro 100. WeBoost was mentioned by a handful of dealers and is
Wilson Electronics' DIY brand.
SnapAV/
Control4
Savant
Crestron
Lutron
Alarm.com
77%
42%
39%
30%
26%
A flip-flop between Savant and Crestron in the second position,
plus a stronger hold on its No. 5 spot for Alarm.com mark this
category, which has been paced by Control4 for several years
now. Looking beyond the top five, Alarm.com is eight CE Pro 100
dealers ahead of URC.
42 | CE Pro June 2021 cepro.com
C2106 pp28-54 Brand Analysis.indd 42
5/11/21 2:20 PM
http://www.Alarm.com
http://www.Alarm.com
http://www.Alarm.com
http://www.cepro.com
CE Pro June 2021
Table of Contents for the Digital Edition of CE Pro June 2021
CE Pro June 2021 - Presentation
CE Pro June 2021 - Cover1
CE Pro June 2021 - Cover2
CE Pro June 2021 - 1
CE Pro June 2021 - 2
CE Pro June 2021 - 3
CE Pro June 2021 - 4
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CE Pro June 2021 - Cover3
CE Pro June 2021 - Cover4
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