CE Pro June 2021 - 48

CE PRO 100 | Brand Analysis
HOME ENHANCEMENTS

Lighting Fixtures
Lutron
(Ivalo,
Finiré)

Rack Cooling Systems

Lutron/
Ketra

DMF
Lighting

Coastal
Source

Colorbeam

Cool
Components

SnapAV/
Strong

Legrand/
Middle
Atlantic

Active
Thermal
Management

AC Infinity

35%

34%

30%

25%

59%

55%

54%

25%

17%

BULLET BRAND

56%

Now in its third year being tracked, Lighting Fixtures like many
have predicted is a hot category. Bolstering its ranks enough to
earn the Bullet Brand designation again, Lutron added another 16
dealers to its total. It should be noted the category as a whole is
making gains as the rest of the top five saw increased representation among the CE Pro 100.

Water Leak Detection
WaterCop
by
DynaQuip

SnapAV /
Control4

18%

Waterbug

Johnson
Controls/
DSC

BULLET BRAND

BULLET BRAND

17%

16%

17%

Dam-it

Nortek
Control/
2GIG

13%

12%

A category that combines aspects of home security and home
automation, water detection/monitoring has picked up significantly in this third year of CE Pro's tracking it. Across the board,
companies collected more CE Pro 100 dealer mentions while
leader WaterCop remained solid at 18; Waterbug and DSC led the
way by gaining five dealers.

Remote Managed Services
SnapAV/
OvrC

Control4/
Pakedge

Alarm.com

Access
Networks

Parasol

76%

44%

30%

18%

17%

Remote Managed Services are accessible and used by CE Pro
100 companies via a handful of leading platforms, and naturally
OvrC has the extensive SnapAV family of products it's baked into
by the manufacturer. Relative newcomer Parasol was launched
by CE Pro 100 integrators, just missed the top five last year but
leapfrogs Nortek Control (BlueBOLT, 16 dealers).

Power Conditioners

Racks
Legrand/
Middle
Atlantic

Cool Components enjoys the benefit of CE Pro 100 dealers who
use both standalone rack cooling solutions from the veteran
custom industry company as well as those who employ select
SnapAV offerings that incorporate Cool Components parts and
features as OEM.

SnapAV/
Strong

Legrand/
Sanus

OmniMount

Legrand/
Chief

21%

13%

9%

SnapAV/
Wattbox

Ametek /
SurgeX

Nortek
Control/
Panamax

Nortek
Control/
Furman

APC by
Schneider
Electric

82%

37%

31%

27%

19%

BULLET BRAND

79%

77%

The massive reach of SnapAV means more CE Pro 100 dealers are
implementing Strong racks, as that brand increases by eight while
Middle Atlantic drops a few to create a tight race atop the category. Longtime preferred brands Sanus, OmniMount and Chief
round out the top five.

SnapAV's Wattbox brand paces the category, which not only
encompasses power conditioners but essentially provides the
manner in which the leaders' dealers perform service on systems.
SnapAV with its OvrC platform, Panamax/Furman on Nortek
Control's BlueBOLT and SurgeX with enVision offer popular
remote diagnostics/troubleshooting features.

48  |  CE Pro June 2021	cepro.com

C2106 pp28-54 Brand Analysis.indd 48

5/11/21 2:20 PM
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CE Pro June 2021

Table of Contents for the Digital Edition of CE Pro June 2021
