CE Pro June 2021 - 58

HOME THEATER
and dining out - forget about " dinner and a
movie, " it wasn't an option for most of 2020.
According to the study, 82% of integration
companies said the coronavirus pandemic
increased the interest in home theaters among
their prospective customers. And in many cases, that COVID-19-driven interest resulted in
sales. According to the study, 58% of integrators had boosts in home theater sales due to
the pandemic. Among those, exactly one in four
CE pros (25%) reported " strong increases " in
sales due to the virus. Only 18% of integrators
COVID-19 Effect on Home
Theater Business
Strong
Sales
Increase
25%
Slight Sales
Increase
33%

More
Interest,
But Not
Increased
Sales
24%

Multipurpose-Room Home Theater
Installations

16 to 30
13%
11 to 15
13%

6 to 10
16%

Dedicated Home Theater Installations
16 to 30
8%

31+
8%

No Effect
18%

In all, 82% of integrators said the pandemic increased inquiries from customers
about home theater installations.

31+
8%

said the COVID-19 lockdowns had no effect on
their home theater installation business.
The resurgence of home theaters represents quite a comeback for a category that
was once thought going the way of the dodo
bird. But what will the future hold? Integrators predict a modest 5.3% median increase in
their home theater installations over the next
12 months, perhaps signaling the pandemic-driven fervor will subside somewhat.
For some integrators, 4K TVs and ultrashort-throw projectors have offered the

Zero
15%
1 to 2
15%
3 to 5
19%

The median number of multipurpose-room
home theater installations performed
during the past 12 months is six.

1 to 2
17%
3 to 5
20%

6 to 10
15%

Home Theater Integration into
Whole-House AV (Percent of Home

Theaters as a Multiroom AV Zone)

51% to 75%
14%

Median number of
dedicated home
theaters/private cinema
rooms installed in the past 12
months

6

Median number of
multipurpose-room home
theaters installed in the past
12 months

7

Median number of
loudspeakers in a
dedicated home theater

5

Median number of seats
in a dedicated home
theater/private cinema room

Percent of
home theater
installations that include a
subwoofer

35%

Percent of home
theaters that
include projectors

31%

The median number of private cinema room
installations performed during the past 12
months is five.

Every home
theater inte100%
grated into
11%
76%
Multiroom
to 99%
AV
9%

5

69%

Zero
15%

11 to 15
17%

HOME THEATER
FAST FACTS

1% to 10%
17%
11% to 25%
16%

26% to 50%
16%
Exactly one in four home theaters (25%) is
also integrated into a whole-house AV distribution system as an individual zone.

Percent of home
theaters that
include a soundbar

$28,227

Median price point for a
dedicated home theater/
private cinema

$17,312

Median
price
point for a multipurpose
room theater

5.3%

Predicted
increase in
home theater business for
the next 12 months

44

Median number
of manhours for
a typical home theater
installation

58  |  CE Pro June 2021	cepro.com

C2106 pp56-80 Home Theater DD.indd 58

5/11/21 2:48 PM
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CE Pro June 2021

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