CE Pro June 2023 - 30
CE PROFILE | Acoustic Design Systems
BUILDING
CULTURED
SUCCESS
BUILDING
Quick Stats
Company: Acoustic Design
Systems (ADS)
Location: Las Vegas,
Nevada, & St. George, Utah
Website:
acousticdesignlv.com
2022 Revenue: $8.5 million
Years in Business: 20
Number of Employees: 60
Key Brands: Control4,
Snap One, Sony, Samsung,
LG, AudioControl, Anthem,
Origin Acoustics, JL Audio,
Sonance, Paradigm, Lutron,
Screen Innovations,
Salez Toolz
FYI (One piece of advice to
another dealer): " Become
an expert at something and
use that expertise to grow. "
BUILDING
CULTURED
SUCCESS
How Chris Sterle took $63 in his wallet and grew
family-friendly Acoustic Design Systems in
Las Vegas and St. George, Utah, into an $8.5
million juggernaut with brilliant homebuilder
relationships. By Jason Knott
FOR MANY custom integrators,
building a defi ned company culture is
elusive, but not at Acoustic Design Systems
in Las Vegas. Amid the city that is known for
bright lights, glitz and glamour, Chris Sterle
has built a family-friendly atmosphere that
has employees (and their puppies) lining up
to join the " ADS Family. " Moreover, the
pervasive familial spirit has helped drive the
company's massive growth to $8.5 million in
revenue serving many of the top homebuilders
in both Las Vegas and St. George, Utah.
Acoustic Design Systems' eff usive culture
is evident the moment you arrive at its
nicely appointed offi ces in the outskirts of
Las Vegas. The parking lot is so full that employee
vehicles are lined up on the street
in the desert. As you enter, you are greeted
by Luna, LeRoy and Bella - the ADS offi ce
French Bulldog puppies! The main hallway
of the 9,000-square-foot facility is fi lled
with individual photos of the " Acoustic Design
Family " of employees. An adjacent wall
is reserved for the " Acoustic Design Buzz, "
a bulletin board covered in shoutouts from
customers for individual employees, health
and safety tips, recognition for positive
30 | CE Pro June 2023
social media activity, and more.
Whether he is grilling food for the entire
team or scooping ice cream to help the crew
cool off in the hot Nevada sun, Sterle, CEO,
and his wife/Vice President of Sales and
Marketing Amanda Crigar's down-to-earth
style at ADS has proven successful for the
past 20 years. It serves as a blueprint for
other integrators who often grapple with
employee turnover.
Starting with $63 & a Work Ethic
Little did Sterle know he would build such an
inviting custom installation fi rm when as a kid
in Ohio he was fascinated by Legos, and then
later as a teen became enamored with Dr.
Dre's Chronic 2001 album released in 1992.
" I have always been a hands-on guy; I
love Legos... I love building things. And I've
always loved music, especially hip-hop. So,
when I fi rst heard that Dr. Dre Chronic 2001
cepro.com
http://www.acousticdesignlv.com
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CE Pro June 2023
Table of Contents for the Digital Edition of CE Pro June 2023
CE Pro June 2023 - Intro
CE Pro June 2023 - Cover1
CE Pro June 2023 - Cover2
CE Pro June 2023 - 1
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