CE Pro June 2023 - 33
The family-first culture at ADS is apparent immediately upon entry to the Las Vegas offices with
a long wall featuring the Acoustic Design Family, including the puppies.
homes. Only about 15% of the company's
$8.5 million in revenue in 2022 came from
commercial projects, with the bulk from
new-construction residential.
Targeting Ultra-Affluent
Communities
Using what he learned from the housing
crash in 2008, Sterle has made sure his
company does not have all its proverbial
eggs solely in the production-home basket.
He anticipated several years ago that
interest rates would rise, and the new home
market would slow so he made a conscious
decision to go after very high-end builders
and opportunities.
" I want to only work on projects where
we get to talk to the end users and educate
cepro.com
them on who we are as an industry. I want
to work with builders who understand that
technology is an addition, not a subtraction
from their building process. People want
technology in their homes, " he explains.
" One of my favorite things to say is, 'A
brand-new home without technology is
just an old home that no one's lived in yet.'
We only want to work with builders who
understand that technology is what makes
a home 'new' and wants the technology
because it will help sell the home. "
To do that, Sterle realized he needed to
mingle with that upscale builder crowd, so
he strategically joined an elite golf country
club in the area. Using those connections,
he has been able to forge relationships with
Christopher Homes.
June 2023 CE Pro | 33
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CE Pro June 2023
Table of Contents for the Digital Edition of CE Pro June 2023
CE Pro June 2023 - Intro
CE Pro June 2023 - Cover1
CE Pro June 2023 - Cover2
CE Pro June 2023 - 1
CE Pro June 2023 - 2
CE Pro June 2023 - 3
CE Pro June 2023 - 4
CE Pro June 2023 - 5
CE Pro June 2023 - 6
CE Pro June 2023 - 7
CE Pro June 2023 - 8
CE Pro June 2023 - 9
CE Pro June 2023 - 10
CE Pro June 2023 - 11
CE Pro June 2023 - 12
CE Pro June 2023 - 13
CE Pro June 2023 - 14
CE Pro June 2023 - 15
CE Pro June 2023 - 16
CE Pro June 2023 - 17
CE Pro June 2023 - 18
CE Pro June 2023 - 19
CE Pro June 2023 - 20
CE Pro June 2023 - 21
CE Pro June 2023 - 22
CE Pro June 2023 - 23
CE Pro June 2023 - 24
CE Pro June 2023 - 25
CE Pro June 2023 - 26
CE Pro June 2023 - 27
CE Pro June 2023 - 28
CE Pro June 2023 - 29
CE Pro June 2023 - 30
CE Pro June 2023 - 31
CE Pro June 2023 - 32
CE Pro June 2023 - 33
CE Pro June 2023 - 34
CE Pro June 2023 - 35
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CE Pro June 2023 - 37
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CE Pro June 2023 - 39
CE Pro June 2023 - 40
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CE Pro June 2023 - 42
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CE Pro June 2023 - 46
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CE Pro June 2023 - Cover3
CE Pro June 2023 - Cover4
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