CE Pro June 2023 - 35

Cultivating Company Culture
Crigar has played a key role in ADS' cultural
evolution. She was a successful marketing
executive when she met Sterle back in
2004. She eventually began consulting for
the company on the side, including developing
a marketing plan. Ten years ago, she
came onboard full time as vice president of
sales and marketing. Crigar initially focused
on the marketing side, revamping ADS' social
media presence, website, sales literature,
branding, vehicle graphics and spearheading
the company's community involvement. Later,
she took on the sales management role.
With so much of the focus on new construction,
ADS does some limited targeting
toward architects and interior designers in
addition to its builder focus.
" Our image is so important, " she says.
" We hire our people based on their personalities,
not their skills. " Every employee is
uniformed in the field, and the integration
firm's vehicle fleet is impressive.
As noted, the company is bursting at
the seams in its current location, which
has 3,000 square feet of office space and a
6,000-square-foot warehouse. The ability to
utilize the builders' showrooms also means
ADS does not have to invest in its own. But
Sterle and Crigar also use their own home
to showcase technology to customers when
necessary. The home is outfitted with the
" dopest AV system, " says Sterle, including a
97-inch LG TV, multiple Sony OLED displays,
and four Samsung The Frame TVs.
" We built a space specifically to bring
people to show off really cool stuff in a very
comfortable environment with a lot of good
wine and liquor, " he adds. " Our hope is to
actually start hosting designer events at our
home to offer CEU credits in a beautiful,
designer-friendly space so if they ever think
about technology, we're the only people
they think about. " CE Pro
Working with Toll Brothers
" Our hope is
to actually
start hosting
designer events
at our home to
offer CEU credits
in a beautiful,
designer-friendly
space so if they
ever think about
technology, we're
the only people
they think about. "
-Chris Sterle,
Acoustic Design
Systems
Acoustic Design Systems works with several high-quality homebuilders in Las Vegas and St. George, Utah. The Toll Brothers
relationship enables the company to infuse high-end production homes with sophisticated levels of technology.
cepro.com
June 2023 CE Pro | 35

http://www.cepro.com

CE Pro June 2023

Table of Contents for the Digital Edition of CE Pro June 2023

CE Pro June 2023 - Intro
CE Pro June 2023 - Cover1
CE Pro June 2023 - Cover2
CE Pro June 2023 - 1
CE Pro June 2023 - 2
CE Pro June 2023 - 3
CE Pro June 2023 - 4
CE Pro June 2023 - 5
CE Pro June 2023 - 6
CE Pro June 2023 - 7
CE Pro June 2023 - 8
CE Pro June 2023 - 9
CE Pro June 2023 - 10
CE Pro June 2023 - 11
CE Pro June 2023 - 12
CE Pro June 2023 - 13
CE Pro June 2023 - 14
CE Pro June 2023 - 15
CE Pro June 2023 - 16
CE Pro June 2023 - 17
CE Pro June 2023 - 18
CE Pro June 2023 - 19
CE Pro June 2023 - 20
CE Pro June 2023 - 21
CE Pro June 2023 - 22
CE Pro June 2023 - 23
CE Pro June 2023 - 24
CE Pro June 2023 - 25
CE Pro June 2023 - 26
CE Pro June 2023 - 27
CE Pro June 2023 - 28
CE Pro June 2023 - 29
CE Pro June 2023 - 30
CE Pro June 2023 - 31
CE Pro June 2023 - 32
CE Pro June 2023 - 33
CE Pro June 2023 - 34
CE Pro June 2023 - 35
CE Pro June 2023 - 36
CE Pro June 2023 - 37
CE Pro June 2023 - 41
CE Pro June 2023 - 39
CE Pro June 2023 - 40
CE Pro June 2023 - 41
CE Pro June 2023 - 42
CE Pro June 2023 - 43
CE Pro June 2023 - 44
CE Pro June 2023 - 45
CE Pro June 2023 - 46
CE Pro June 2023 - 47
CE Pro June 2023 - 48
CE Pro June 2023 - 49
CE Pro June 2023 - 50
CE Pro June 2023 - 51
CE Pro June 2023 - 52
CE Pro June 2023 - 53
CE Pro June 2023 - 54
CE Pro June 2023 - 55
CE Pro June 2023 - 56
CE Pro June 2023 - 57
CE Pro June 2023 - 58
CE Pro June 2023 - 59
CE Pro June 2023 - 60
CE Pro June 2023 - 61
CE Pro June 2023 - 62
CE Pro June 2023 - 63
CE Pro June 2023 - 64
CE Pro June 2023 - 65
CE Pro June 2023 - 66
CE Pro June 2023 - 67
CE Pro June 2023 - 68
CE Pro June 2023 - 69
CE Pro June 2023 - 70
CE Pro June 2023 - 71
CE Pro June 2023 - 72
CE Pro June 2023 - 73
CE Pro June 2023 - 74
CE Pro June 2023 - 75
CE Pro June 2023 - 76
CE Pro June 2023 - 77
CE Pro June 2023 - 78
CE Pro June 2023 - 79
CE Pro June 2023 - 80
CE Pro June 2023 - Cover3
CE Pro June 2023 - Cover4
https://www.nxtbook.com/emerald/cepro/sept_2024
https://www.nxtbook.com/emerald/cepro/august_2024
https://www.nxtbook.com/emerald/cepro/july_2024
https://www.nxtbook.com/emerald/cepro/june_2024
https://www.nxtbook.com/emerald/cepro/may_2024
https://www.nxtbook.com/emerald/cepro/april_2024
https://www.nxtbook.com/emerald/cepro/march_2024
https://www.nxtbook.com/emerald/cepro/janfeb2024
https://www.nxtbook.com/emerald/cepro/december_2023
https://www.nxtbook.com/emerald/cepro/november_2023
https://www.nxtbook.com/emerald/cepro/oct_2023
https://www.nxtbook.com/emerald/cepro/sept_2023
https://www.nxtbook.com/emerald/cepro/august_2023
https://www.nxtbook.com/emerald/cepro/july_2023
https://www.nxtbook.com/emerald/cepro/june_2023
https://www.nxtbook.com/emerald/cepro/may_2023
https://www.nxtbook.com/emerald/cepro/april_2023
https://www.nxtbook.com/emerald/cepro/march_2023
https://www.nxtbook.com/emerald/cepro/february_2023
https://www.nxtbook.com/emerald/cepro/january_2023
https://www.nxtbook.com/emerald/cepro/december_2022
https://www.nxtbook.com/emerald/cepro/november_2022
https://www.nxtbook.com/emerald/cepro/october_2022
https://www.nxtbook.com/emerald/cepro/september_2022
https://www.nxtbook.com/emerald/cepro/august_2022
https://www.nxtbook.com/emerald/cepro/july_2022
https://www.nxtbook.com/emerald/cepro/june_2022
https://www.nxtbook.com/emerald/cepro/may_2022
https://www.nxtbook.com/emerald/cepro/april_2022
https://www.nxtbook.com/emerald/cepro/march_2022
https://www.nxtbook.com/emerald/cepro/february_2022
https://www.nxtbook.com/emerald/cepro/january_2022
https://www.nxtbook.com/emerald/cepro/december_2021
https://www.nxtbook.com/emerald/cepro/november_2021
https://www.nxtbook.com/emerald/cepro/october_2021
https://www.nxtbook.com/emerald/cepro/september_2021
https://www.nxtbook.com/emerald/cepro/august_2021
https://www.nxtbook.com/emerald/cepro/july_2021
https://www.nxtbook.com/emerald/cepro/june_2021
https://www.nxtbook.com/emerald/cepro/may_2021
https://www.nxtbook.com/emerald/cepro/cepro_april_2021
https://www.nxtbookmedia.com